Understand that Green is profitable from Day 1 when quantifiable Savings exceed project's Finance Costs. For example, verifiable Energy and/or Water savings equal $ 1 per month; while financing that project costs anything less than $ 1 per month. Focus on projects with fast Payback Period, double-digit ROI, and Tax Incentives.

The Five Myths of Going Green

Fraser Allport | ENERGY, WATER and TAXES, LLC


1) MYTH is that Green is Politically driven.

TRUTH :
Understand that Green is economically driven. Reducing Costs saves money. It’s about Energy and Water Efficiencies that reduce Operations and Maintenance Costs. Ecopragmatism is about saving money, not about politics. Today, Green is about Efficiencies that produce Cost-Savings. Cash Flow and Productivity soar, leading to increases in R&D, Job Creation and Business Growth. Use Less while Producing More. That’s the best market-based definition of Green.

2) MYTH is that Green Costs a big upfront outlay of capital.

TRUTH :
Understand that Green is profitable from Day 1 when quantifiable Savings exceed project’s Finance Costs. For example, verifiable Energy and/or Water savings equal $ 1 per month; while financing that project costs anything less than $ 1 per month. Focus on projects with fast Payback Period, double-digit ROI, and Tax Incentives.

Contact the author for Case Studies with quantifiable math and ROI.

3) MYTH is that Green curbs economic growth.

TRUTH :
Understand that Green creates new types of jobs. Green = Growth = Jobs. Job Creation is the social and economic motivator for Going Green. Closed factories re-open making Green products. The 21st Century is a new kind of World, with new kinds of Jobs. There is a growing need for Green professionals and vocational training. Fact : Green is the catalyst for new opportunities, projects, careers, vocational training and jobs. Please see evidence at the links below.

http://intelligentenergyportal.com/article/growing-need-trained-energy-professionals?cid=newsletter

http://www.edf.org/page.cfm?tagID=31961

http://www.wind-works.org/FeedLaws/Canada/OntarioFITsCreatingSolarJobs.html

4) MYTH is that Green is an expensive luxury item.

TRUTH :
Understand that Going Green is a smart business decision : A cost-effective tool for reducing expenses, increasing efficiencies, future-proofing a property, and enhancing Public Relations and Branding. Green is increasingly approaching “ Cost-Neutral “. Within a short payback time … Green pays long-term dividends that greatly exceed upfront costs. Capital Improvements are a necessity that generate 101 benefits. Without upgrades, any property will become a liability instead of an asset.

5) MYTH is that the Business Owner must go it alone.

TRUTH :
Understand that State and Federal Energy and Water Tax Incentives improve a project’s ROI, Payback, and Cash Flow. State and Federal Tax incentives are, effectively, subsidies that discount a project’s cost for the builder and owner. Research all possible Tax Incentives when doing Energy and Water projects. Think of both Hardware and Software – “ Smart ” SW interfaces with “ Green “ HW for integration and automation.


Most facilities substantially over-pay two of their largest variable costs: Their Energy and Water bills. We reduce your Energy and Water expenses by utilizing 21st Century Green Technologies and Government Tax Incentives. We optimize your property’s Efficiency, Sustainability and Profitability, thereby increasing its Revenues, Cash Flow, Market Value and Branding, while simultaneously reducing Operations and Maintenance expenses. We reduce your Energy and Water bills by having “ Green " Hardware interfacing with “ Smart ” Software.

This is the new paradigm for Energy and Water Efficiency as a discipline : Green hardware interacting with intelligent software to create Smart Systems that generate Cost-Savings. The 21st Century Green Building is all about Enhanced Efficiencies and Productivity driving Profitability. Profitable Green projects are " Eco-Pragmatic " : Economics, not politics, is the driver. Use Less and Produce More. That's the working business definition of " Green ".

Our Model is to garner our Clients a double-digit ROI, a short Payback Period, and maximum Tax Incentives. Energy, Water and Taxes, LLC is a worldwide team of specialists : Consultants, Architects and Engineers who design holistic and integrated Smart Systems. We don't sell products or represent any company. We are Fiduciaries who work only for you. Our firm generates objective Cost Benefit Analyses so that you can make wise and proftable decisions based on forensic " Economic Engineering " and all available Tax Incentives.

" Future-Proof " your facility, increase the performance and longevity of its equipment, and stop needlessly over-paying your Utility Bills and Taxes. " Green " benefits your property and business bottom line in many different ways. History has proven that Survival is about Embracing Change and Adapting. Be an Early Adopter, not a Market Laggard.




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