PV Now Appoints Executive Director

David Hochschild to Lead State-Focused Solar Advocacy in North America

David Hochschild to Lead State-Focused Solar Advocacy in North America

SAN FRANCISCO, CA, JAN. 18, 2006 - PV Now, a state-focused solar industry advocacy organization, today announced that it has appointed David Hochschild as Executive Director.
In this capacity, Mr. Hochschild will work with the organization to drive strategic, state-focused solar industry advocacy campaigns and policy initiatives throughout the U.S.

"PV Now is very pleased to welcome Mr. Hochschild as Executive Director," said PV Now Chairman Mark Farber of Evergreen Solar. "David has tremendous solar policy expertise across a wide variety of states in both the regulatory and legislative arenas. David will lead PV Now's work supporting the growing number of states adopting and implementing policies to make solar a mainstream energy option."

"I am thrilled to be joining PV Now at a time when policymakers have committed to solar power as a core element of the response to increasing electric demand, fossil fuel price volatility and the need for pollution-free, local energy resources," said David Hochschild. "With California approving the nation's largest solar energy program this month, the prospects for new victories has never been brighter. I am looking forward to working with our allies to make solar power a significant part of the nation's energy portfolio."

"David's leadership, along with recent additions to the state-level consulting and lobbying team, will strengthen the voice of the solar industry at the state level," said Rhone Resch, President of the Solar Energy Industry Association, the national trade association for the U.S. solar energy industry. "I look forward to working closely with David on policy development and market building." PV Now is a market advocacy affiliate of SEIA's PV Division.

Mr. Hochschild comes to PV Now from the Vote Solar Initiative, a not-for-profit organization he co-founded in 2001 after working on the groundbreaking $100 million San Francisco solar bond initiative. As Director of Programs at Vote Solar, Mr. Hochschild worked collaboratively with a wide group of stakeholders, policymakers and the media to promote federal, state and local solar campaigns across the country. A graduate of Swarthmore College and the Kennedy School of Government at Harvard University, Hochschild previously worked as a Special Assistant to the Mayor in San Francisco and for Nelson Mandela's youth program in South Africa.

About PV Now
PV Now was established in 2001 as a state-focused market advocacy group of the PV Division of the Solar Energy Industry Association, the national trade association for the U.S. solar energy industry. PV Now is a coalition of solar power industry leaders including Sharp Solar, Shell Solar, Evergreen Solar, PowerLight, Schott Solar and SunPower Corp. PV Now members produce and install the majority of the solar electric (photovoltaic, or PV) systems in the U.S. and globally. PV Now employs lobbyists, consultants and technical experts in key states, including its most recent efforts in California, New Jersey, Pennsylvania and Texas, and works in close collaboration with local constituent groups.

Susan DeVico
(415) 434-8220

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