Energy Hog Campaign Launches Website, PSAs for Grown-Ups

Originally aimed at children with its over-the-top spokesvillian and "Energy Hog-busting" computer games, the Energy Hog campaign is now also reaching out to adults who want to save energy and money with new content at www.energyhog.org.

Washington, D.C., January 30, 2006 - Originally aimed at children with its over-the-top spokesvillian and "Energy Hog-busting" computer games, the Energy Hog campaign is now also reaching out to adults who want to save energy and money with new content at www.energyhog.org, as well as with new magazine, newspaper, and billboard ads featuring the notorious Energy Hog and geared toward grown-ups.


"The importance and benefits of energy efficiency certainly cross generational lines," said Alliance to Save Energy President Kateri Callahan, "so the new section of the Energy Hog website provides a wealth of practical information on lowering home energy bills. At the same time, the Alliance and our campaign partners are continuing to nurture a new generation of energy-conscious kids who want a cleaner, healthier, more energy-secure future."

Callahan continued, "In 2005, the average household spent $1,861 on home energy bills. With smart energy practices and a 'whole-house energy-efficiency' approach, consumers can save 10-50 percent each year on their energy bills - a significant saving."

While the kids' portion of the Energy Hog website includes games and interactive links to activities and information, the new adult section focuses on practical energy-efficiency home improvements. Users of the site will find numerous tips and checklists for reducing home energy bills, as well as links to information on new federal income tax credits for specific home improvements and for purchases of hybrid-electric vehicles. The comprehensive site also links consumers to a special home energy audit tool developed by the Department of Energy and the Lawrence Berkeley National Lab.

The Alliance to Save Energy's Ad Council Energy Hog campaign is supported by the U.S. Department of Energy, The Home Depot, the North American Insulation Manufacturers Association, and 19 state energy offices.

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The Alliance to Save Energy is a coalition of prominent business, government, environmental, and consumer leaders who promote the efficient and clean use of energy worldwide to benefit consumers, the environment, economy, and national security.

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