GREENXCHANGE LEADERSHIP CONFERENCE - Additional Speakers

Greetings, GreenXchange Leadership Conference has just announced additional speakers. The conference will be held on December 10-11, 2007 at the Century Plaza Hotel in Los Angeles and will provide a forum for leading authorities to discuss the realities of shaping the green world.

For Immediate Release


ENVIRONMENTAL VISIONARIES SIGN-ON TO SPEAK AT GREENXCHANGE LEADERSHIP CONFERENCE
Former Secretary of Transportation Norman Mineta, California Public Utilities Commission President Michael Peevey, and Chair of the California Air Resources Board Mary Nichols to speak at the defining event for the world's green marketplace

Los Angeles, CA, and Framingham, MA, September 6, 2007 - GreenXchange LLC, the recently formed partnership of tradeshow innovator IDG World Expo and environmental think-tank VerdeXchange, today confirmed that Norman Mineta, Vice Chairman of Hill & Knowlton and former Secretary of Transportation; Michael Peevey, President of the California Public Utilities Commission (PUC); and Mary Nichols, Chair of the California Air Resources Board, will be speakers at the upcoming GreenXchange' Leadership Conference, scheduled to take place December 10-11, 2007 at the Hyatt Regency Century Plaza Hotel in Los Angeles.

Norman Mineta, the current Vice Chairman of Hill & Knowlton and former Secretary of Transportation for the Bush administration, will share how the transportation industry is using technology to reduce the impact of transportation on the environment.

"Transportation and environmental issues are strongly connected and in recent years, legislation at all levels of government has further heightened the links between these issues," said Norman Mineta. "Facilitating rapid development, public understanding, and acceptance of advanced transportation technologies will play a significant role in achieving energy and environmental sustainability."

As Vice Chairman, Mineta provides counsel and strategic advice to Hill & Knowlton clients on a wide range of business and political issues including expertise in transportation and national security. Secretary Mineta served in Congress for over twenty years and in the Cabinets of both Republican and Democratic presidents. Secretary Mineta was appointed the United States Secretary of Transportation by President George W. Bush in 2001, where he served until he joined Hill & Knowlton in July, 2006.

Michael Peevey will also play a prominent role at the conference as he addresses how the California Public Utilities Commission is stimulating the private sector to help their customers deal with environmental compliance through technology.

"This conference presents a unique opportunity for representatives from both the public and private sector to meet and exchange ideas and best practices for implementing and achieving sustainability," said Michael Peevey. "California has some of the most ambitious environmental goals in the country and the PUC plays a major role in facilitating those goals. I look forward to discussing the importance of renewable energy and environmental sensibility at what promises to be one of the most dynamic green events yet."

As President of the PUC, Mr. Peevey is committed to protecting the public interest by promoting consumer needs, while challenging utilities to embrace new technologies and provide safe, high-quality services. He is also a strong supporter of renewable energy and renewable procurement requirements for utilities, and is a leader in implementing California's Solar and Greenhouse Gas Initiatives.

Mary Nichols, Chairman of the California Air Resources Board (CARB) and former Director of the UCLA Institute of the Environment, will address climate change policy at the Conference. Nichols is in charge of the nation's most progressive and expansive program that deals with green house gases and climate change. CARB is the nation's leading air quality regulatory agency and has a worldwide reputation. Because of California's unique authority under the federal Clean Air Act, the policies adopted in California often set the pace for the nation.

"California has the will and market power to drive the continuous improvement in energy efficiency and greenhouse gas reductions that will be necessary to survive the worst effects of climate change," said Mary Nichols. "The GreenXchange Leadership Conference provides an important forum for all the parties who will have to be involved in this effort--inventors and investors, buyers and sellers, and the policy makers who need to understand and support this massive undertaking. I'm looking forward to contributing to the conference agenda."

Mary Nichols has a distinguished career as a public servant and excellent environmental credentials. She previously served as the chair of the California Air Resources Board under Governor Jerry Brown. After a brief stint on the DWP board under former Mayor Tom Bradley, Nichols went to Washington as assistant administrator for air quality issues at the Environmental Protection Agency during the first Clinton administration. Nichols came back to L.A. to head up the UCLA Institute for the Environment before returning to the DWP board. Prior to her EPA appointment, she served as a senior staff attorney and director of the Los Angeles office of the Natural Resources Defense Council. Governor Edmund G. Brown appointed her chair of the California Air Resources Board; and Mayor Tom Bradley, to the five-member board of commissions of the Los Angeles Department of Water and Power. Nichols has extensive experience in environmental law and in administration of public sector agencies responsible for civil litigation and environmental policy.

Additional speakers confirmed for the GreenXchange Leadership Conference include:

Chris Luebkeman, ARUP'S Director and leader of global Foresight and Innovation initiative. Chris is currently working with some of the world's largest companies to develop scenarios to better understand the opportunities that change is creating for them in the built environment. He is a member of the firm's Design and Technical Executive which promotes the highest standards of design and technical skill to ensure that Arup is one of the world's leading practitioners in its chosen fields. Chris has advised the UK Government's Environmental and Physical Sciences Research Council on strategic matters relating to the Built Environment. He sits on the Innovative Manufacturing Centres Evaluation Panel and is guiding the Five-Yearly National Research Review. He serves the UK industry directly as a member of CRISP (Construction Research and Innovation Research Strategy Panel).

Fran Pavley, Author of California's Landmark Legislation AB 32, which requires mandatory reporting of all major global warming polluters, including stationary sources such as power plants and industrial facilities, and then puts emissions caps in place. Assembly member Pavley, now a consultant to NRDC, chaired a Select Committee on Air and Water Quality. In 2002, she wrote AB 1493, which established California the first state in the nation to reduce greenhouse gas emissions in automobiles by 30 percent.

Ed Feo, Partner, Milbank, Tweed, Headley & McCloy, LLP. Ed Feo is a partner and chair of the Energy and Projects group for Milbank, Tweed, Headley & McCloy, one of the world's preeminent global law firms. In his current practice, Mr. Feo represents global developers of large-scale renewable energy projects,

John Boesel, President and CEO, WestStart-CALSTART, a non-profit organization that works with the public and private sectors to develop advanced transportation technologies and foster companies that will help clean the air, lessen our dependence on foreign oil, reduce global warming, and create jobs. Founded in 1992 as CALSTART, it expanded to address national and broader Western needs. It now operates as WestStart-CALSTART with CALSTART as its California operating division.

Mike Wallace, VP North American Operations, Trucost PLC. Mike Wallace is the Vice President of North American operations for Trucost PLC, an international environmental research organization that works with companies, investors and government agencies to track and measure carbon emissions.

Rita Robinson, Director, Los Angeles Bureau of Sanitation, is responsible for procuring billions of dollars of infrastructure purchases within the next few years to address environmental issues in the nation's second largest city in areas such as sanitation, surface water quality and recycling.
Chris Hornor, Founder and CEO, Better Energy Systems. Better Energy Systems, a UK based company, was created with the vision to commercialize renewable energy technologies. BES manufactures and sells "Solio", a universal "hybrid" charger powerful enough to charge all of one's handheld electronic products at home or on the move, anywhere under the sun.

Steve Glenn, Founder & CEO of Living Homes, a real estate development company that sells eco-friendly and affordable prefabricated homes. Steve's own home, a prototype designed by architect Ray Kappe, is LEED H-Platinum (the first under the residential United States Green Building Council's standards).

Felicia Marcus, Executive Vice-President and Chief Operating Officer for the Trust for Public Land, a national non-profit dedicated to conserving land for people from urban areas to wilderness areas. Prior to joining TPL, Felicia Marcus was appointed by President Clinton and served as Regional Administrator of the U. S. Environmental Protection Agency (EPA).

Andy Lipkis, Founder and President, TreePeople. Andy Lipkis is the Founder and President of TreePeople, one of the largest independent environmental organizations in California. The Los Angeles based non-profit organization directs programs, both locally and nationally, that are focused on facilitating urban environmental sustainability.

Greg McWilliams, CEO, Newhall Land and Farming. Greg McWilliams is the CEO of the Newhall Farming and Land Company, a major real estate developer based in North Los Angeles County. Newhall Farming and Land Company is now building one of the nation's largest mix-use master-planned communities and is seeking state-of-the-art technologies to address environmental issues such as water conservation, energy efficiency, green road infrastructure, and habitat preservation.

Dan Mazmanian, USC Professor & former dean of both USC's School of Policy, Planning and Development and the University of Michigan's School of Natural Resources and Environment. He presently serves as an advisor to the China Council for International Cooperation on Environment and Development, which advises the Government of China.

Robert Pe, Partner, Orrick. Mr. Robert S. P, is a partner and Litigation Group member in Orrick's Hong Kong office. He has handled a broad range of contentious matters, including many high value international arbitrations for clients including major electronics manufacturers and international oil companies.

The GreenXchange Leadership Conference brings together decision makers from the spectrum of green and clean technology marketplaces to help companies and public jurisdictions choose and assemble comprehensive clean energy portfolios. Discussions and ideas presented at the conference will inspire the agenda for the first annual GreenXchange Xpo', scheduled to take place October 1-3, 2008 in Los Angeles, California.

About GreenXchange Xpo
GreenXchange (www.GreenXchangeXpo.com) is a world-class conference and exposition, bringing together policy-makers, thought leaders, innovators and consumers to shape the "green world." The events offer ecologically friendly, environmentally sustainable products and services in forums that provide education, stimulating debate, and innovative product and service display and viewing opportunities. The attendees of these forums are thought leaders, policy makers, and key facilitators of "green" products and technology from the public, private and NGO (non-governmental organization) sectors looking to rapidly forward an ecologically effective marketplace.

About IDG World Expo
IDG World Expo (www.idgworldexpo.com) is a leading producer of tradeshows and events for professionals and consumers seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All' (E For All'), E3 Media & Business Summit, GreenXchange Xpo', LinuxWorld Conference & Expo®, Macworld Conference & Expo® and Next Generation Data Center' (NGDC'). IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About VerdeXchange
VerdeXchange, LLC is a start-up environmental think tank and publisher created to inform and strategically advise green innovators wishing to diffuse green technology and innovations in the marketplace. VerdeXchange Institute is committed to sharing with civic and commercial entrepreneurs the evolving business signals and government drivers influencing the global marketplace for green innovation and technologies. For additional information about VerdeXchange go to: http://www.verdexchange.org

Contact:
Charlotte McCormack
IDG World Expo
508-424-4837
Charlotte_mccormack@idg.com

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