iHOLLYWOOD FORUM ANNOUNCES FIRST HOLLYWOOD GOES GREEN

Summit Spotlights How Hollywood Can Use Its Resources to Promote Environmental Strategies for its Corporate Operations and Entertainment Content

Los Angeles, October 23, 2007 iHollywood Forum, Inc. today announced the first summit called Hollywood Goes Green (http://hollywoodgoesgreen.com). Hollywood Goes Green takes place at the Hollywood Roosevelt Hotel from 9am-5pm each day with over 30 speakers, and cutting edge exhibitors in the expo hall. The title sponsors are NBC Universal and General Motors.


The visionary keynote speakers are:

Living with Ed, Ed Begley Jr., Host, actor, and environmental activist
Live Earth, Kevin Wall, Founder
Bravo Media, Lauren Zalaznick, President
General Motors, tba

This is the first conference dedicated to how Hollywood professionals, both above and below the line, can take a leadership role in implementing environmental strategies. We address practical steps for implementing environmentally sensitive practices in both day to day business operations, reducing reliance on nonrenewable energy sources, and in delivering persuasive environmental messages in film, TV, cable and music to influence consumer awareness. A portion of the proceeds, which includes a silent auction, will be donated to several environmental charities.

"This conference will address the question: Is Going Green Good for Hollywood's Business? We believe the answer is yes and that implementing eco-friendly practices are good for the environment and good for Hollywood's bottom line," said Zahava Stroud, iHollywood Forum President and conference founder. "We bring together entertainment business executives, creative talent, and environment organizations to share ideas on developing partnerships for a sustainable future."

Conference keynotes includes actor and environmental activist Ed Begley, host of Living with Ed on HGTV. Mr. Begley says: "I am delighted to support this event, the first conference designed to educate and inspire the entertainment industry professional on how to use our creative talent and business expertise to influence environmental awareness of consumers. This exciting gathering will offer an in depth exchange of ideas among industry influencers who share a common passion to protect the environment."
There will be a kick off cocktail reception and press tour announcing the summit on Nov. 13 from 6pm-9pm held at the spectacular home of Steve Glenn, founder and CEO of LivingHomes (www.livinghomes.net), a premier developer of modern, prefabricated, sustainable homes. Located in Santa Monica, this is the first home in the nation to receive a Platinum rating, the highest rating possible from the U.S. Green Building Council's LEED® for Homes program. The residence incorporates an unparalleled level of environmental systems, features, and materials, and was recently honored as one of the Top Ten projects in the nation by the American Institute of America's Committee on the Environment (COTE).

Press are invited to attend the cocktail party, preview the home and network with top Hollywood business executives. The conference producer and creator is iHollywood Forum, based in Los Angeles. View their other events at www.ihollywoodforum.com.
Press are also invited to view exhibitors and sponsors showcasing the latest trends in innovation and design for green technologies and services for the entertainment industry.

Panel Topics Include:
• It's Not Just the Color of Money: Why is Being Green Good for Business?
• Some Like it Hot: But Not Planet Earth Hollywood Takes On Global Warming and Reducing Carbon Footprints
• On The GreenFront: Pitching and Financing Environmentally Themed Films
• If You Build It: Creating Sustainable Green Building Design and Renovation
• The Customer Knows Best: Green Marketing and Advertising for Film and TV
• On The Green Front: Pitching and Financing Environmentally Themed Films
• Easy Rider: Fuel Saving and Energy Efficient Vehicles
• The Matrix: Reducing Energy Consumption and Renewable Resources
• Developing Environment Strategies for Production and Post Production
• Music and Record Industry
• The Paperless Chase: Adopting Paperless Practices
• Special Events, Party Planning and Travel


Featured speakers and panelists include:
• 24 (Fox TV series) , Howard Gordon, Executive Producer
• AMD, Lawrence Vertal, Senior Strategist
• Akeena Solar, Barry Cinnamon, CEO; Pres. California Solar Energy Industry Assc.
• BP America, Cindy Wymore, Director of Government and Public Affairs
• CTG Energetics, Inc, Heather Rosenberg, Director of Sustainable Community Services
• CNET Networks Inc., Michael Kanellos, Editor at Large, News.com
• FOX Broadcasting Company, Josh Mark, Executive Director, Special Event Production, Creative Services
• EcoMedia, Paul Polizzotto, CEO
• ElectricMotors, Greg "Gadget" Abbott, Founder
• EI Solutions, Andrew Beebe, President
• FixingThePLanet.com, Tim Matteson, Co-founder
• General Motors, TBA
• Global Inheritance, Eric Ritz, Founder and Executive Director
• iHollywood Forum, Michael Stroud, CEO
• iHollywood Forum, Zahava Stroud, President and Event Chair
• LivingHomes, Steve Glenn, Founder and CEO
• Motion Picture Association of America, Melissa Patack, Vice President, California and State Government Affairs
• MTV, Ian Rowe, Vice President of Public Affairs and Strategic Partnership
• NRDC, Dr. Alan Hershkowitz, Senior Scientist
• Office Depot, Yalmaz Siddiqui, Environmental Strategy Advisor
• Ogilvy, Doug Scott, Executive Director, Branded Content and Entertainment Group
• Participant Productions, Liana Schwarz. Vice President, Campaign Development and Operations
• Paul Lussier, Filmmaker
• Pricewaterhouse Coopers LLP, Doug Hileman, Advisory/Performance Improvement
• Rainforest Alliance, Ana Paula Tavares, Deputy Director, Director of Development
• ReelGreen Media, Lauren Selman, Principal
• REthink, Greg Reitz , Principal
• RPM Media Inc., Roberto Mitrotti , Writer/Director/Producer
• SMPTE (Society of Motion Picture and Television Engineers), Ujwal N. Nirgud Kar, Member
• Sundance Channel Programming and Creative Affairs, Laura Michalchyshyn, Executive Vice President and General Manager
• The Hollywood Hill, Ariel Hauter, Executive Director
• Tree Media Group, Leila Connor Petersen, President and Co-Founder
• U.S. Green Building Council, Michelle Moore, Vice President
• WEA Corp., Warner Music Group's U.S. sales and retail marketing company, Mike Jbara, Executive Vice President and CEO


To view the entire agenda, go to www.hollywoodgoesgreen.com or call 310-566-7745. Tickets will offer special discounts for guilds, trade associations and non profit organization members.

About iHollywood Forum, Inc.'
Founded in 2000, Los Angeles-based iHollywood Forum, Inc. produces roundtables and business summits about Hollywood, business and technology. The summits attract a diverse mix of Hollywood and technology executives, entrepreneurs, technology executives, attorneys and others to learn and make deals in an intimate environment. Sessions are moderated by top journalists and analysts. View the website at http://www.ihollywoodforum.com/.

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