Recognition Affirms Green Plug Mantra That 'Power Model is Broken and We Have to Fix It'

SAN RAMON, Calif. (February 5, 2008) - Green Plug (, the first developer of digital technology enabling real-time collaboration between electronic devices and their power sources, today announced that CEO Frank Paniagua, Jr. was named a DEMOgod' at DEMO 08, the exclusive conference for emerging technology, held January 28-30 in Palm Desert, Calif.

A DEMOgod is selected for expertise in positioning a product in the marketplace, articulating its most distinctive features, differentiating it from other technologies, and entertaining a discerning and critical DEMO audience -- all within six minutes. To view Paniagua in action, visit

"It's the plague of the digital age... each and every device comes with its own charger, turning us all into Sherpas of cords and cables," said Chris Shipley, executive producer of DEMO 08. "For want of a standard, we're left in a tangle of electronics that have a short life before they're tossed to the landfill. Green Plug is changing that with a smart, programmable processor that is the basis of a universal electronics charger. The device will make its way into a variety of implementations, any of which will bring convenience while reducing the overhead of our electronics-driven existence."

Said Paniagua, "DEMO 08 was an extraordinary experience, in large measure because so many were so receptive to our message and our commitment to fill a void in the marketplace. People understand that the power model is broken, and that it's fixable -- that there's utterly no need to manufacture 3.2 billion external power supplies every year. The prospect of a global standard around Green Plug technology is beginning to invigorate the industry and the public, as we aim toward our partners delivering the first Green Plug-enabled products by the 2008 Christmas buying season."

Green Plug is the first green technology company to apply two-way digital communication to convert a universal power source to a device's specific power requirements. The Greentalk' digital protocol enables devices to collaborate with power supplies to dynamically monitor, control and optimize power delivery for changing conditions. Highly efficient, stylish DC power hubs enabled with Green Plug's Universal Power Protocol chip are able to simultaneously power multiple devices, each with its own specific voltage and power requirements. Green Plug technology minimizes solid waste by allowing consumers to keep their chargers for use with future devices after their current devices have become obsolete.

About DEMO

Produced by Network World Events and Executive Forums, the semi-annual DEMO conferences focus on emerging technologies and new products, which are hand-selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying tomorrow's cutting-edge technologies, and have served as launch pad events for companies such as Palm, E*Trade, Handspring, and U.S. Robotics, helping them to secure venture funding, establish critical business relationships, and influence early adopters. Each DEMO conference features approximately 70 new companies, products and technologies. For more information, visit

About Green Plug

Green Plug is the first developer of digital technology enabling real‐time collaboration between electronic devices and their power sources. The company's innovative green power components allow manufacturers to standardize on one universal power connector, exceed all current US and European governmental efficiency regulations, and eliminate environmental waste. Consumer electronics, residential and commercial builders, power tools and power supply manufacturers license Green Plug's embeddable power supply technology to provide universal and safe connections, promote environmentally friendly reuse, make their products more affordable, and generate customer loyalty. Green Plug, headquartered in San Ramon, Calif., is privately held.

Media contact:

Ken Greenberg

Edge Communications, Inc.


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