Track Lighting Retrofit Positively Impacts 50 Timberland Stores

Portland, ME and Denver, CO - November 17, 2010 - About one year ago, Eco-story LED Lighting Solutions was selected by The Timberland Company (NYSE: TBL) to help its stores make an eco-friendly shift in lighting. Timberland, a leading outdoor footwear and apparel company recognized for its commitment to the environment, partnered with Eco-story to create special LED track lights that would advance the sustainability of each store while improving ambiance and saving money. In the ten months since Timberland installed Eco-story's LED bulbs, the company has saved approximately $100,000 in electricity costs.

Timberland chose Eco-story in October 2009 to retrofit the track lighting in 50 Timberland stores across the U.S. Depending on each store's location and size, Eco-story replaced up to 150 50-90 Watt halogen spotlights per store with 10 Watt Par 30 LED bulbs that were color-matched to client specifications.

"Eco-consciousness led the way in our endeavor to make lighting changes, but with the Federal tax incentive and our lowered electric bill, the financial savings has been a significant advantage," said Al Buell, Store Planning and Construction Project Manager at Timberland. "In addition, we are thrilled with the color of the bulbs as they enhance our products, which is critical in the retail sector."

Helping with the cost savings is the durability of Eco-story's bulbs, as Timberland's lights are predicted to last 6 to 10 years and have an extremely low failure rate. Only about 15 of the approximately 5,400 lamps installed in Timberland stores have failed, equaling less than one percent.

"I believe Eco-story's products to be top in the market due to their quality and savings," added Buell. "Another highlight of the project was the ease of the retrofit; we had store personnel handle the simple lamp change, so no labor cost was involved in the switch and it took less than four weeks to complete all 50 stores."

The Eco-story ECO-PAR-30-WW LED lamp features lighting-class Cree XLamp LEDs as the light source. "Using Cree LEDs gives us superior value, enabling us to develop economical products for customers such as Timberland," said Mark Shoemaker, co-founder of Eco-story.

For more information about Eco-story and its products, visit http://www.eco-story.com. For sales inquiries on Eco-story LED Lighting, please contact Bill Stauffer at 207-774-9889 x101.

About Eco-story
Eco-story LED Lighting Solutions, based in Portland, Maine, was founded in spring 2007 on the premise that environmental improvements make strong economic sense. Due to improved technology and Eco-story's high-quality, reverse-engineered product, companies no longer have to compromise quality and color to use LED lighting to save on utility costs. Eco-story's LED bulbs are superior to traditional lighting bulbs, offering the highest quality of light on the market. Eco-story bulbs contain no mercury or harmful substances and can duplicate current lighting specifications. For more information, visit http://www.eco-story.com.

Contact:
Alicia Hassinger
CSG|PR
303.433.7020
ahassinger@csg-pr.com