New England Fertilizer Company Taps Calypso Communications for Brand Revitalization

Agency Selected for Industry Expertise and Insight

Calypso Communications (www.calypsocom.com), a strategic marketing, corporate communications, and business development consultancy, today announces the recent launch of the new website www.nefcobiosolids.com for New England Fertilizer Company (NEFCO), a leading developer and operator of heat drying and pelletization facilities in the United States. NEFCO selected Calypso to design and develop the site as well as a new logo, messaging, tradeshow booth, and collateral materials as part of an integrated brand revitalization campaign to position the company competitively as it significantly expands its strategic business objectives.


"As we approach two decades of operation, we're confident that Calypso's marketing expertise will help solidify our brand persona and introduce new areas of focus, differentiating ourselves from the competition," said Jim Sullivan, NEFCO's general manager.

Bold, colorful design reflective of NEFCO's new brand image merges the vitality of nature and the company's role in sustaining the environment. Targeted key messaging and integrated search engine optimization (SEO) improve user experience through intuitive navigation and interactive elements. Calypso developed the site on open source software to facilitate integration with current online technologies, incorporating a robust control panel for easy in-house editing.

Serving Boston and 43 surrounding communities for the past 18 years, NEFCO currently operates one of the world's premier biosolids dewatering, drying, and granulation facilities in Quincy, Massachusetts. Additional facilities are located in North Andover, Massachusetts; Shakopee, Minnesota; West Palm Beach, Florida; and Cumberland, Maryland.

"NEFCO is poised to become an industry leader in the next several years," said Kevin Stickney, founder of Calypso Communications. "We're delighted to be working with such an innovative pioneer in the biosolids industry, a company that is rapidly reshaping the way communities manage and renew their water and wastewater resources."

About Calypso Communications
Based in Portsmouth, New Hampshire and active in Washington D.C., Calypso Communications is a premier, award-winning strategic marketing, corporate communications, and business development consultancy. Highly sought after for its seasoned insight and perspective, Calypso effectively engages stakeholders crucial to driving business and value for clients in the alternative and renewable energy, independent power, utilities, energy venture capital, and environmental technology industries worldwide. The agency's roster of clients in these fields includes Unitil, Wheelabrator Technologies Inc., Waste Management, Irving, Celunol, Green Earth Fuels, HelioSphera, and GenPower. For more information on how Calypso can focus your energy and environmental communications to maximize your bottom line, visit www.calypsocom.com.

For more information please contact:
Samantha Hoy
Calypso Communications
603-431-0816
shoy@calypsocom.com

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