Marketing the all-electric Nissan LEAF - T3PR Technology Section Conference

Scott Stevens, former vice president, corporate communications, Nissan Americas to speak on how they marketed the new Nissan LEAF, an all-electric car

Technology is the differentiating element for car buyers today and therefore a critical element for the successful automotive brands of the future. Scott Stevens will talk about best practices for the recent launch of the Nissan LEAF, an all-electric car -- an initiative that sold all available cars without ever putting one in a showroom. With a background in technology, managing public relations for brands such as IBM and Motorola, Scott Stevens, APR was recruited by the carmaker to develop its technology brand and positioning for its latest innovation.


Other topics of interest to energy sector marketers include the impact of cloud computing on high-technology public relations practices, best practices for developing and implementing multinational communications programs and hi-tech crisis communications strategies and practices.

T3PR Technology Section Conference
Date: Friday, September 16, 2011
Time: 8:30 a.m. Eastern – 5 pm
Location: Microsoft Corporation, New York City Offices
1290 Avenue of the Americas, Sixth Floor
New York, NY 10104
Registration and Info: http://www.prsa.org/learning/seminars/view/760/t3pr

Featured Product

Joyce Dayton Corp - Solar Tracking Jacks Solutions

Joyce Dayton Corp - Solar Tracking Jacks Solutions

Joyce/Dayton, North America's premier manufacturer of screw jacks and actuators has been in continuous operation for over 140 years. Joyce has become the trusted name in solar tracking with more than 2 gigawatts of power generation equipment in service world-wide. Consider the benefits: • Reliably position 50 tons (or more) • Long life/Low maintenance design • Motorized to meet customer specifications • Customer specified load/speed/fit • Built to ISO9001:2008 standards • Superior surface protection • Integral Trunnion mount • Easy to install. Joyce delivers more than the finished product. Quality is built into the whole process from expert engineering support during design conception to top-notch customer support after shipment. Contact Joyce for the products and support you need.