Marketing the all-electric Nissan LEAF - T3PR Technology Section Conference

Scott Stevens, former vice president, corporate communications, Nissan Americas to speak on how they marketed the new Nissan LEAF, an all-electric car

Technology is the differentiating element for car buyers today and therefore a critical element for the successful automotive brands of the future. Scott Stevens will talk about best practices for the recent launch of the Nissan LEAF, an all-electric car -- an initiative that sold all available cars without ever putting one in a showroom. With a background in technology, managing public relations for brands such as IBM and Motorola, Scott Stevens, APR was recruited by the carmaker to develop its technology brand and positioning for its latest innovation.


Other topics of interest to energy sector marketers include the impact of cloud computing on high-technology public relations practices, best practices for developing and implementing multinational communications programs and hi-tech crisis communications strategies and practices.

T3PR Technology Section Conference
Date: Friday, September 16, 2011
Time: 8:30 a.m. Eastern – 5 pm
Location: Microsoft Corporation, New York City Offices
1290 Avenue of the Americas, Sixth Floor
New York, NY 10104
Registration and Info: http://www.prsa.org/learning/seminars/view/760/t3pr

Featured Product

WS510 Secondary Standard

WS510 Secondary Standard

In the monitoring of large photovoltaic (Utility Scale), in assessing potential sites (Solar-assessment), or in up and coming electricity cost saving initiatives projects (Commercial & Industrial), the WS510 now provides the market a secondary standard pyranometer, ultrasonic wind speed, ultrasonic wind direction, temperature, pressure and humidity all in a single unit.. This sensor meets the high demands of the world meteorological organization (WMO) through the active valving at air temperature measurement and the inertia- and maintenance-free measurement of wind speed and wind direction on the ultrasonic principle. Equipped with a Kipp & Zonen pyranometer of the secondary standards, the WS510-UMB Compact weather sensor from Lufft unites the precision of a variety of meteorological individual sensors in a single all-in-one device, for the first time.