Marketing the all-electric Nissan LEAF - T3PR Technology Section Conference

Scott Stevens, former vice president, corporate communications, Nissan Americas to speak on how they marketed the new Nissan LEAF, an all-electric car

Technology is the differentiating element for car buyers today and therefore a critical element for the successful automotive brands of the future. Scott Stevens will talk about best practices for the recent launch of the Nissan LEAF, an all-electric car -- an initiative that sold all available cars without ever putting one in a showroom. With a background in technology, managing public relations for brands such as IBM and Motorola, Scott Stevens, APR was recruited by the carmaker to develop its technology brand and positioning for its latest innovation.

Other topics of interest to energy sector marketers include the impact of cloud computing on high-technology public relations practices, best practices for developing and implementing multinational communications programs and hi-tech crisis communications strategies and practices.

T3PR Technology Section Conference
Date: Friday, September 16, 2011
Time: 8:30 a.m. Eastern – 5 pm
Location: Microsoft Corporation, New York City Offices
1290 Avenue of the Americas, Sixth Floor
New York, NY 10104
Registration and Info:

Featured Product

DPW Solar Power Rail™

DPW Solar Power Rail™

The Power Rail™ hardware system is the professional grade choice for mounting PV Modules on residential roofs and commercial structures. Featuring revolutionary RAD™ lock-in-place hardware, grounding and pre-assembled clamps, the Power Rail mounting system offers installers both labor and time savings. What sets this mounting system apart are eight rail choices for reducing costs over a broad range of span distances. Since 1993, DPW Solar mounting systems have provided installers the right combination of innovative products, cost savings and proven solar mounting technologies.