Scott Stevens, former vice president, corporate communications, Nissan Americas to speak on how they marketed the new Nissan LEAF, an all-electric car

Technology is the differentiating element for car buyers today and therefore a critical element for the successful automotive brands of the future. Scott Stevens will talk about best practices for the recent launch of the Nissan LEAF, an all-electric car -- an initiative that sold all available cars without ever putting one in a showroom. With a background in technology, managing public relations for brands such as IBM and Motorola, Scott Stevens, APR was recruited by the carmaker to develop its technology brand and positioning for its latest innovation.

Other topics of interest to energy sector marketers include the impact of cloud computing on high-technology public relations practices, best practices for developing and implementing multinational communications programs and hi-tech crisis communications strategies and practices.

T3PR Technology Section Conference
Date: Friday, September 16, 2011
Time: 8:30 a.m. Eastern – 5 pm
Location: Microsoft Corporation, New York City Offices
1290 Avenue of the Americas, Sixth Floor
New York, NY 10104
Registration and Info: http://www.prsa.org/learning/seminars/view/760/t3pr