Green Plug to Highlight Benefits of Evolution to Digital Controllers At 2011 Smart Grid Forum

Presentation to Focus on Technology that Enables Value-Added Manufacturers Of AC-DC Power Supplies to Leverage the Emerging Smart Grid

For Immediate Release


SAN RAMON, Calif. (October 17, 2011) – Darnell Group calls the emerging Smart Grid "the largest opportunity for value-added for makers of AC-DC power supplies and similar types of electronic equipment." But first, manufacturers must transition from traditional analog power to digital controllers capable of facilitating communication between electronic devices and the Smart Grid.
Green Plug (www.greenplug.us), the first developer of digital technology enabling negotiation between electronic devices and their power sources, will share how manufacturers can transition to digital controllers and participate in the benefits of the Smart Grid during the Second Annual Smart Grid Electronics Forum (SGEF '11), Oct. 24-25, at the Crowne Plaza Hotel in Milpitas, Calif.

SGEF 11 is sponsored by Darnell Group and Hearst Electronics Group. Graeme Finlayson, Green Plug's vice president of sales and marketing, will speak on "Powering the Evolution to Smart Grid Enabled Digital Controllers" during Session 6: Applications and Case Studies on Tuesday, Oct. 25, from 1:30-3:30 p.m.

Earlier this year, Green Plug announced the Green Power Processor™ (GPP), an advanced System-on-Chip (SoC) mixed-signal controller that enables CE manufacturers to design digital power adapter architectures that can also facilitate communication between the power source and connected devices and enable participation in the emerging home energy management network. Unlike analog power controllers, Green Plug-enabled adapters can communicate changes in power requirements, such as higher or lower voltage, or to shut off completely when not in use.

"Green Plug brings advanced digital technology and innovation to a largely neglected analog product space – the ubiquitous power adapter bundled with nearly every consumer electronic device," said Frank P. Paniagua, Jr., founder and CEO of Green Plug. "We are pleased to be able to share our innovative technology, which enables chip-makers and power supply manufacturers to fully participate in the benefits of the Smart Grid, and to pass on those benefits to consumers."

Founded in 2006, Green Plug is venture-funded and backed by a solid IP portfolio that includes 18 U.S.-issued patents and six patents pending.

About Green Plug
Green Plug develops and licenses innovative technology and components that enable consumer electronics manufacturers to upgrade from traditional analog power adapters to "smart" digital controllers that save power and significantly reduce environmental waste. The company is the first developer of digital technology enabling communication between electronic devices and their power sources. Its advanced System-on-Chip (SoC) Green Power Processor (GPP), Green Load Processor (GLP), Greentalk™ digital power protocol and Greenwire™ multi-function physical layer technology offer electronics manufacturers the flexibility they need to usher in a new era of smart digital power adapters and meet consumer demands for a greener environment. Green Plug is privately held and headquartered in San Ramon, Calif.

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Media contacts:
Ken Greenberg
Edge Communications, Inc.
818-990-5001
ken@edgecommunicationsinc.com

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