Program for German-speaking Installers starts on 2nd April Double Win for Installers and Authorized Distribution Partners
ZURICH, Switzerland, March 22, 2012 -- Trina Solar Limited (NYSE:TSL) ("Trina Solar" or the "Company"), a leading integrated manufacturer of solar photovoltaic (PV) products from the production of ingots, wafers and cells to the assembly of PV modules, today announced that it will launch a partner program for installers in German-speaking markets on the 2nd April 2012. The program is called Trina Solar Partner Plus and offers a number of benefits to registered members including exclusive offers, technical service, active sales support and first hand information. Interested installers can register free of charge at www.trinasolar-partnerplus.com. Early bird registrations until 1st April 2012 are rewarded with attractive offers. Trina Solar is the first top tier PV manufacturer from China to offer such a program to installers in German-speaking markets. The service offering of the program has been based on extensive research and addresses key installer needs.
"We are very excited to launch this program," said Ben Hill, Head of Trina Solar Europe. "Our Trina Solar Partner Plus program provides numerous benefits to installers under the motto 'You Deserve More.' Registered installers collect valuable points by buying our products. These points define membership privileges and can be used for attractive awards. Providing more support to installers generates more demand for our products and drives more sales, which means more business for our distribution partners. So our Trina Solar Partner Plus program is a double win - for installers and for our authorized business partners."
The start of Trina Solar's Partner Plus program comes shortly after the company was awarded the TOP BRAND PV quality seal in Germany. The award was based on representative surveys among installers and end customers carried out by the independent and renowned solar research institute EuPD. It proves that Trina Solar achieved a major increase in brand awareness and preference in Germany and is one of the best-known international brands among installers.
"It is an honor for us to be recognized as one of the top brands that are authorized to carry the TOP BRAND PV seal," said Ben Hill. "Our Partner Plus program builds on this trust, further deepens our relationship with installers and rewards their loyalty to our brand. The trust in our brand is based on superior product quality, reliability as a partner, solid financials and strong local customer service." Trina Solar is planning to roll out the Partner Plus program in other key European markets in 2012.
About Trina Solar Limited
Trina Solar Limited (NYSE: TSL) is a leading manufacturer of high quality modules and has a long history as a solar PV pioneer since it was founded in 1997 as a system installation company. Trina Solar is one of the few PV manufacturers that have developed a vertically integrated business model from the production of monocrystalline and multicrystalline silicon ingots, wafers and cells to the assembly of high quality modules. Trina Solar's products provide reliable and environmentally-friendly electric power for a growing variety of end-user applications worldwide. For further information, please visit Trina Solar's website at http://www.trinasolar.com.