International Battery and Energy Storage Alliance founded

Markus A.W. Hoehner, CEO of EuPD Research and Bryan D. Ekus, Managing Director of IPVEA, have put their heads together and cofounded the first international alliance for providers of battery and electrical energy storage solutions in the photovoltaic branch.

April 25, 2013– The newly founded alliance plans to support and enable cooperation between companies from the fields of solar energy production, electrical energy storage and smart grid technologies. Together, the members of the International Battery and Energy Storage Alliance (IBESA) will create access to professional resources, market intelligence, new networks, and emerging markets. Over 70 members of the International PV Equipment Association (IPVEA) will immediately benefit from this strong partnership.

According to experts, the market for solar energy storage technologies presents a highly viable future market for all providers from the solar energy production and smart grid technology sectors. Huge potentials lie in the cost-efficient storage of renewable energy and the development of new and intelligent power networks. Only through the connection of renewable energy production systems with appropriate storage technologies will it become possible to use this clean energy at any time. The main aim of the International Battery and Energy Storage Alliance is to promote this developing field of industry by providing market information, networking opportunities and economic support.

"A strong, industry-wide alliance of global players like the IBESA is crucial in order to unify the fragmented electrical energy storage and smart grid markets, as well as to prepare and sustainably position them for the future," says CEO and Managing Partner of EuPD Research Markus A.W. Hoehner. "The international alliance is based on cooperation between various branches and the exchange between IPVEA and new IBESA members. Our established goal is to promote the photovoltaics and electrical energy storage market and provide real benefits for our member companies," adds Managing Director Bryan D. Ekus of IPVEA.

Who is behind IBESA?

The International Battery and Energy Storage Alliance was be led by Bryan D. Ekus, Managing Director of IPVEA - International PV Equipment Association - and Markus A.W. Hoehner, CEO and Managing Partner of EuPD Research. As Managing Director of IPVEA, Ekus provides comprehensive experience and knowledge in promoting the interests of and working within associations and industry networks. Through the market research company EuPD Research and the consulting firm 360|Consult, Hoehner brings with him more than 10 years of business experience within the solar energy branch and other areas of the renewable business sector. For the International Battery and Energy Storage Alliance, these partners have combined their expertise in order to provide members with exclusive entry opportunities, in-depth market information and intense exchange between fellow members, industry, business and politics.

The association is also supported by the German CleanTech Institute (DCTI), the leading economic institute for the CleanTech sector in Germany, the networking initiative Joint Forces for Solar and Intersolar, the leading organizer of trade fairs in the solar industry.

Who can become a member?

Alongside companies in the photovoltaic, battery and solar storage sectors, IBESA is also a valuable partner for energy providers, municipal utilities, installers, consulting firms and banks. Together these represent the most important stakeholders for the development of the international battery and energy storage market. All members of the alliance profit from a worldwide network of high-profile branch and industry contacts, market research, extensive communications activities, numerous interest groups, network meetings and special reductions on products and services from partners of the alliance.

Interested companies can contact the International Battery and Energy Storage Alliance directly in order to become members. For an individual offer, please contact the branch office directly at

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