World's First Handheld Wind Meter that Measures Wind Direction Launches on Kickstarter

Denmark – (July 10, 2014) – Vaavud, the company that created the world's first electronicless wind meter that transforms smart phones into high-tech meteorological tools aims to further revolutionize mobile wind measurement with a second generation wind meter.

The 2nd generation Vaavud device leverages the company's proprietary technology, knowledge about wind speed measurement and adds the ability to measure wind direction. The generation 2 Vaavud wind meter has an asymmetrical rotor, a sensor that performs 40,000 measurements per second and draws power from your smartphones' headphone jack. The rotor design means that it will accelerate just as the wind hits the largest area, and then decelerate again. The ultra precise sensor can measure these subtle variations in speed, and compare the point of maximum velocity to the compass direction, and thereby give the wind direction.

The popular Vaavud app for both iOS and Android is also compatible with the generation 2 model. The app delivers a clear overview of average, actual and maximum wind speed as well as the world's first real-time graph on a handheld wind meter. The live map gives users access to measurements made by other Vaavud users globally and your personal measurement log is accessible from any mobile device.

"After receiving rave reviews for our first Kickstarter campaign and selling over 30,000 units across more than 100 countries we knew we had to launch our second device on Kickstarter as well," says Thomas Helms, CEO and co-founder of Vaavud. "For us, this is a great way to get early feedback from our core users, and allow first movers to catch a good deal on our new product. It helps ease the burden of the initial investment in new production tools".

Vaavud generation 2 will retail for $60, and will become available November 2014. The Kickstarter campaign will begin on Thursday, July 10 at 10AM CET and will be active until Tuesday, August 19 with the goal of raising at least $35,000. Backers will receive special promotions including Vaavud at a discounted rate.

Vaavud's Kickstarter campaign can be found here: Vaavud Generation 2 Kickstarter

About Vaavud

Based in Denmark, Vaavud's mission is to create the best wind meters on the planet in terms of usability, features and third party integration, thereby revolutionizing wind measurements needed in sailing, kite surfing, paragliding, aviation, drone flying, farming and the like.

The brand name Vaavud speaks to the company's Danish roots and means ‘wind' in the language of the Old Norse Gods. Vaavud is rapidly expanding and has been used for measurements on all 7 continents, and in more than 100 countries, with more than 6,000 weekly measurements ticking in.

For more information: vaavud.com. You can also connect with the brand on Facebook and Twitter at facebook.com/vaavud and twitter.com/vaavud.