Sharp's SmartStorage® Behind-the-Meter Energy Storage Solution Installed on Baker Electric

Baker Electric selects the SmartStorage® energy storage solution to help cap peak demand charges for commercial building owners and operators

Escondido, California - March 31, 2015 - Sharp Electronics Corporation's Energy Systems and Services Group (Sharp) is pleased to announce that it has installed its SmartStorage® energy storage solution at Baker Electric's headquarters located in Escondido. The 30 kW storage system is coupled with Baker's existing 90 kW solar PV system. Baker Electric, a key channel ally of Sharp, has selected the SmartStorage® solution to help cap expensive utility demand charges for its commercial building customers.

Peak demand charges are the fastest growing part of utility bills for commercial and industrial customers and can represent up to 50 percent of a company's monthly utility bill. The SmartStorage® energy storage solution is a unique battery-based demand management system designed to reduce commercial and industrial buildings' peak electricity use. It combines Sharp's intelligent energy management system with cutting-edge hardware, operating seamlessly as a stand-alone solution or when deployed along with a solar system.

"Baker Electric brings decades of experience offering innovative technologies to its customers, including solar solutions in recent years. Their PV solutions coupled with our SmartStorage® energy storage solution provide a powerful duo for building owners wanting to lower peak demand usage without disrupting their day-to-day operations," commented Carl Mansfield, General Manager of Sharp Electronics Corporation's Energy Systems and Services Group.

The SmartStorage® system employs sophisticated, predictive analytics and controls to manage the release of energy from the battery, resulting in high performance, high system efficiency and world-class reliability. The SmartStorage® system can also make existing solar installations economically viable where they otherwise would not be.

Baker Electric's SmartStorage® system installation is backed by Sharp's innovative 10-year Asset Management Service Agreement which provides all routine and unscheduled maintenance coupled with a 10-year demand reduction performance guarantee.

"Our customers have come to expect the highest quality, highest performing products available on the market. After an exhaustive search in identifying the best solution to help lower demand charges for our customers and our own facility, we chose Sharp's SmartStorage® system, not only because it exceeds the quality standards we are known for, but because we also have confidence in Sharp standing behind its product by offering its unique 10-year Asset Management Service Agreement and performance guarantee," said Ted Baker, CEO of Baker Electric.

The SmartStorage® energy storage solution has undergone more than 18 months of field testing benefitting from Sharp's world-class attention to quality and safety. The energy storage component of Sharp's SmartStorage® system consists of state-of-the art lithium-ion batteries, which have been tested, listed and labeled as compliant with UL safety standards.

About Sharp Electronics Corporation
Sharp Electronics Corporation is the U.S. subsidiary of Japan's Sharp Corporation, a worldwide developer and manufacturer of one-of-a-kind premium technology products. Sharp was named one of the Most Admired Brands in America and one of the 20 Most Loved Companies globally*. *Sources: Buyology Inc., 2012; APCO Worldwide, 2013. For more information, visit

About Baker Electric Inc.
Founded in 1938, Baker Electric, Inc. is a closely held corporation under the leadership of fourth generation family members. It provides comprehensive pre-construction services and the planning, coordination, design build, in-house electrical engineering and project management for any size project from initial design to follow-up maintenance. The company serves as both a prime and subcontractor. The company's solar arm, dba Baker Electric Solar designs, builds and installs photovoltaic solar power systems for new and existing homes and commercial facilities across Southern California. For more information, visit

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