Renovate America launches HERO Direct Pay to help solar contractors scale their businesses

HERO Direct Pay, in conjunction with leading solar distributors, increases credit availability for HERO Contractors to keep up with increased residential demand

San Diego, Calif., September 10, 2015 - Renovate America, the company that created the fast-growing HERO Program, announced today the launch of HERO Direct Pay, a service that enables contractors to grow their businesses faster while running numerous HERO financed solar projects without credit constraints.


For many contractors, the opportunities to install solar systems through the HERO Program have grown faster than they can secure product because of their credit limitations. HERO Direct Pay, in conjunction with leading solar distributors, removes credit limit barriers for contractors.

The HERO PACE Program provides affordable financing solutions for not only solar but also water- and energy-efficiency improvements where customers pay for the improvements over time through their property taxes. The HERO program has financed more than $850 million in solar and other efficiency programs since 2012, with a life-time energy savings of 5,798,907,980 kwh in California.

"HERO Direct Pay is a great solution for small- and medium-sized solar contractors who have high customer demand because of HERO PACE financing, but can't fulfill that demand because of credit constraints," said Greg Memo, Executive Vice President of Business Development and Product Strategy for Renovate America. "Now these companies can obtain the products and financing they need to fuel the growth of their businesses."

HERO Direct Pay does not affect a contractor's existing credit limit or access to credit with a participating distributor because payment is secured through HERO and then processed directly through the distributor. HERO Direct Pay is available only to HERO registered contractors who are approved by a Direct Pay distributor.

To learn more, call 855-HERO-411 or contact one of our solar distributor partners. Soligent and Krannich Solar are currently offering HERO Direct Pay to qualified contractors. Or visit the HERO booth #7627 at the Solar Power International Show, September 15-17 at the Anaheim Convention Center in Anaheim, CA.

About HERO:
The HERO Program makes energy efficiency affordable for property owners. HERO partners with local governments to provide safer, smarter financing for home upgrades. The HERO Program helps contractors grow their business by helping homeowners save water, energy and money. For more information please visit www.HeroProgram.com.

Statewide, HERO now serves over 10 million households. HERO has funded more than 42,000 residential efficiency projects totaling more than $850 million in financing in California. By stimulating home renovation activity, the HERO Program increases demand for local contractor services. HERO is estimated to have spurred the creation of more than 7,200 contractor-related jobs in California since launching in December 2011.

To schedule interviews with local HERO representatives, elected officials, homeowners, or contractors, or for a media kit, please contact Severn Williams at 510-336-9566, or sev@publicgoodpr.com. For more information on the HERO Program, call 855-HERO-411.

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