Eco-fatigue? Green No Longer Red Hot Says One Media Study?

Green marketing, a movement so hot that not even a deep recession could kill it, is starting to show signs of consumer revolt. At the very least, it's a signal that green alone isn't enough of a marketing proposition; at most, it could signal consumers simply aren't buying the benefits of environmentally positioned products and brands. In recent months, sales have begun to slow in categories such as green cleaners and grow in not-so-sustainable ones like bottled water as shoppers decide they may not be worth the tradeoff. And a September study showed big swings in the number of consumers who believe environmentally friendly alternatives are too expensive, don't work as well as other products and aren't actually better for the environment — all of which seem to add up to what Timothy Kenyon, director of the GfK Roper Green Gauge study calls "green fatigue."

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

DPW Solar Power Rail™

DPW Solar Power Rail™

The Power Rail™ hardware system is the professional grade choice for mounting PV Modules on residential roofs and commercial structures. Featuring revolutionary RAD™ lock-in-place hardware, grounding and pre-assembled clamps, the Power Rail mounting system offers installers both labor and time savings. What sets this mounting system apart are eight rail choices for reducing costs over a broad range of span distances. Since 1993, DPW Solar mounting systems have provided installers the right combination of innovative products, cost savings and proven solar mounting technologies.