Can Perception Sell Renewable Energy?

Everyone in the sales side of renewable energy is confronted with a litany of financial measures and the same questions- “What is the IRR?” “How much is the CAPEX?” and “Where is the offtake (purchase) agreement?”; fairly universal questions between buyers and sellers in almost every industry! For the most part, the renewable energy industry suffers from a financial imbalance. Without incentives and/or compliance penalties, it’s somewhat difficult to justify the project on financial measures alone; this makes for a hard sale.

A discussion with Brian F. Keane, President of SmartPower (a renewable energy and energy efficiency company) touched on a model that was somewhat novel, at least in the renewable energy industry. Brian mentioned cars. Why do people buy a certain car knowing that once it’s off the lot it has depreciated at least in-half. A Lexus SUV LX 570 with a base sticker price of $81,530 does essentially the same thing as a Toyota Highlander with a msrp of $29,020.

Brian used another outlandish example for consumer behavior. In 1975, “the pet rock sold for $3.95 and estimates state Gary Dahl (advertising guru) sold over 5 million of his pet rocks in a six month period. With these totals Dahl earned over 15 million dollars during this period which would be estimated at $56 million today.” If interested, you can still purchase a pet rock at Amazon for $6.00 less shipping. Last Christmas a customer wrote “I bought this as a Gag for my brother. The package was in great shape, and the whole construct of the gift was great! Overall he said he loved this gift the best. Great holiday tradition carried on with such a simple and affordable gift.”

Full Article:

Comments (1)

I suppose that this is an example of our giving thanks to the military for their R&D. Since wars cause more atmospheric contamination (global warming) than any other factor, I'm glad that we can put their expertise to good use. (love Mr. Elbinger's tie and smile.)

Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Flex-Core - Flexible Split-Core Current Transformer

Flex-Core - Flexible Split-Core Current Transformer

The FCL model split-core current transformers have multiple benefits, including a flexible twisting motion for ease of application. Installing a split-core CT means there is no need to disconnect your primary conductor(s) which reduces downtime. Many customizations are available including extended secondary lead wire lengths, various outputs including 5A, 1A, 1VAC, and 0.333VAC, and custom rubber inserts to help center the CT and maintain accuracy. The FCL models can be used in applications up to 720VAC and have an operating frequency from 50Hz to 400Hz.