Why Google halted its research into renewable energy

Back in 2007, Google had a very simple idea for addressing global warming — we just need to take existing renewable-energy technologies and keep improving them until they were as cheap as fossil fuels. And, voila! Problem solved.
 
That was the logic behind the company's RE-C project, which aimed to produce one gigawatt of renewable electricity for less than the price of coal. The hope was to do this within years, not decades. Among other things, the company invested in new geothermal drilling R&D and put $168 million toward Brightsource's Ivanpah solar tower in the Mojave Desert.
 
By 2011, however, Google decided that this "moon shot" energy initiative wasn't going to work out as planned and shut things down. So what happened?
 
In a long essay at IEEE Spectrum, two Google engineers on the project — Ross Koningstein and David Fork — explain the thinking behind the closure. It's not that Google has given up on renewable energy. (The company still spends many millions of dollars buying wind energy for its servers.) Partly it's that they simply weren't on track to achieve their specific goals.
 
But, more interestingly, the project also made the engineers realize that their original clean-energy goal wasn't nearly ambitious enough.  Cont'd...

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

SMA America - Introducing the New Sunny Boy 5.0/6.0-US

SMA America - Introducing the New Sunny Boy 5.0/6.0-US

The Sunny Boy 5.0-US / 6.0-US features a wealth of improvements and joins SMA's lineup of field-proven solar technology backed by the world's #1 service team. The world's first Secure Power Supply now delivers up to 2,000 W of opportunity power when the grid goes down and the sun is shining. Installation has never been easier thanks to SMA's Installation Assistant, direct access via smartphone, and integrated DC disconnect. The Sunny Boy's multiple independent input channels, each with SMA's OptiTrac™ Global Peak, mean hundreds of stringing configurations for flexible system design while solving the challenges of complex roofs and shading. The residential PV market is changing rapidly, and we understand that your bottom line matters more than ever. That's why we've designed a superior residential solution that will help you decrease costs throughout all stages of your business model. The Sunny Boy 5.0-US and 6.0-US are once again raising the bar by offering improved performance, enhanced features, and most importantly, cost savings across the entire spectrum of residential installation processes.