Why Google, Microsoft and Yahoo are buying up wind energy

Google, Yahoo and Microsoft are part of a growing number of tech and other major companies that are entering into long-term “power purchase” agreements (PPAs) with wind farms to ensure a steady stream of power, at a fixed cost, over a period as long as several decades. Most recently, last month Yahoo signed such a deal for wind power in the Great Plains with OwnEnergy, a wind energy developer.
Google -- which is already carbon neutral and now trying to power itself with “100 percent renewable energy” -- has the longest history here. It has three PPA deals in the U.S. wind sector (in Iowa, Oklahoma, and Texas), and two more in Sweden. Microsoft, meanwhile, currently has two PPA deals with wind installments located near its data centers in Texas and Illinois. The agreements provide 285 megawatts of power to help drive both Bing searches and also its other online platforms, according to Brian Janous, the company’s director of energy strategy.
What these deals have in common is that they involve purchasing clean energy in close proximity to the power hungry data centers that these companies operate -- data centers that in turn drive searches, apps like Gmail and much more. “These are very energy intensive operations that these companies are planning on running for years, and they know they need electricity,” says Emily Williams of the American Wind Energy Association.

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