Tesla solar roof prices come in cheaper than some had expected

Robert Ferris for CNBC:  Tesla said Thursday that the first two styles of its solar roof will be priced at about $21.85 per square foot.

That price is slightly lower than the $24.50 per square foot that Consumer Reports had expected. Their prediction had been based on Tesla achieving a competitive price to conventional roofing materials, such as asphalt, once savings from electricity bills were factored in over the roof's expected lifetime.

Many had expressed skepticism that Tesla's product would be as affordable as the company claimed. But after the release of the pricing, Tesla shares closed up more than 1 percent Wednesday.  Full Article:

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