BRAND MESSAGING

There is a rule in communications: If you don't manage your message, someone else will. Each day people throughout your organization have conversations with a variety of people outside the organization.

MARC GOTTSCHALK - CLEAN TECH OPEN

Our core activity is a series of annual regional business plan competitions for cleantech startups looking for a jump-start in bringing their products to market.

Internal Communications:

From start to finish, every single point of contact within the organization must deliver on its brand promise. Internal communications make up every communication touchpoint or contact with a company's people. This includes messages from leadership (or lack of) - whether delivered in person or in writing.

CLEAN ENERGY INVESTMENT BREAKS $100BN

The clean energy sector powered ahead in 2007, according to analysts New Energy Finance. In spite of difficult conditions on the credit markets, the amount of new money invested in the sector grew to $117.2bn, up 35% from 2006's $86.5bn, and more than $20bn ahead of predictions.

GREEN EMPLOYEE BENEFITS

Leading by example, renewable energy firms are developing "green" or environmentally friendly employee benefits which align the core values of a CEO and culture of their organization with the core values of each employee.

EarthToys Interview - Sun Run Electricity Package

Sun Run owns and maintains the panels, not the homeowner, eliminating the hefty upfront cost and maintenance woes. Once the system is installed, Sun Run provides monitoring, all required maintenance at no additional cost and guaranteed system performance - or your money back.

EarthToys Interview - The Community Solar Program

We have seen the solar programs serve as a source of community pride for residents and a bonding agent between neighbors. When you make a big decision like going solar as a group, it also tends to remind residents of the larger impact of their decision on the environment and the fight against global warming.

TELL THEM WHAT YOU GOT - STRAIGHT

Categorizing products as environmentally-friendly by sticking a symbol-type label on its packaging, insults consumers' intelligence.

BRAZIL ETHANOL MARKET

Brazil seeks to produce enough ethanol to replace 10% of the gasoline consumed worldwide by 2012, which requires doubling its current production and increasing the share of exports in total output to 20% from the current 15%.

Plant Jatropha - Go Green - Reduce Poverty

A hectare of jatropha yields more than four times as much fuel per hectare as soybean, and more than ten times that of corn.

Putting Down Roots

Only an in-depth, integrated approach to energy access ensures a sustained income rise.

Grid-connected solar project to be profitable without subsidies

Market and environmental factors are driving the improvement of PV systems technologies and a new residential project is proving their large-scale economic viability.

The Global Bioenergy Partnership

The purpose of the Global Bioenergy Partnership is to provide a mechanism for Partners to organize, coordinate and implement targeted international research, development, demonstration and commercial activities related to production, delivery, conversion and use of biomass for energy

Joel Serface - Clean Enerrgy Incubator

Any company that has a grid-connected or energy efficiency-related technology should take advantage of applying to our process with Austin Energy. In addition, we are looking at other potential corporate partners where we can test clean technologies that are not necessarily attached to the grid - biofuels, industrial efficiency, etc.

Energy Efficiency Consulting Services Reduce Operational Energy Demand to Reduce Capital Expenditure

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