Our plan recognizes that fuel cells are being developed for a variety of applications and have matured at different rates. Certain applications are ready for early market support, while others still would benefit from additional research and development funding.


There is a rule in communications: If you don't manage your message, someone else will. Each day people throughout your organization have conversations with a variety of people outside the organization.


Our core activity is a series of annual regional business plan competitions for cleantech startups looking for a jump-start in bringing their products to market.

Internal Communications:

From start to finish, every single point of contact within the organization must deliver on its brand promise. Internal communications make up every communication touchpoint or contact with a company's people. This includes messages from leadership (or lack of) - whether delivered in person or in writing.


The clean energy sector powered ahead in 2007, according to analysts New Energy Finance. In spite of difficult conditions on the credit markets, the amount of new money invested in the sector grew to $117.2bn, up 35% from 2006's $86.5bn, and more than $20bn ahead of predictions.


Leading by example, renewable energy firms are developing "green" or environmentally friendly employee benefits which align the core values of a CEO and culture of their organization with the core values of each employee.

EarthToys Interview - Sun Run Electricity Package

Sun Run owns and maintains the panels, not the homeowner, eliminating the hefty upfront cost and maintenance woes. Once the system is installed, Sun Run provides monitoring, all required maintenance at no additional cost and guaranteed system performance - or your money back.

EarthToys Interview - The Community Solar Program

We have seen the solar programs serve as a source of community pride for residents and a bonding agent between neighbors. When you make a big decision like going solar as a group, it also tends to remind residents of the larger impact of their decision on the environment and the fight against global warming.


Categorizing products as environmentally-friendly by sticking a symbol-type label on its packaging, insults consumers' intelligence.


Brazil seeks to produce enough ethanol to replace 10% of the gasoline consumed worldwide by 2012, which requires doubling its current production and increasing the share of exports in total output to 20% from the current 15%.

Plant Jatropha - Go Green - Reduce Poverty

A hectare of jatropha yields more than four times as much fuel per hectare as soybean, and more than ten times that of corn.

Putting Down Roots

Only an in-depth, integrated approach to energy access ensures a sustained income rise.

Grid-connected solar project to be profitable without subsidies

Market and environmental factors are driving the improvement of PV systems technologies and a new residential project is proving their large-scale economic viability.

The Global Bioenergy Partnership

The purpose of the Global Bioenergy Partnership is to provide a mechanism for Partners to organize, coordinate and implement targeted international research, development, demonstration and commercial activities related to production, delivery, conversion and use of biomass for energy

Joel Serface - Clean Enerrgy Incubator

Any company that has a grid-connected or energy efficiency-related technology should take advantage of applying to our process with Austin Energy. In addition, we are looking at other potential corporate partners where we can test clean technologies that are not necessarily attached to the grid - biofuels, industrial efficiency, etc.

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Featured Product

WS510 Secondary Standard

WS510 Secondary Standard

In the monitoring of large photovoltaic (Utility Scale), in assessing potential sites (Solar-assessment), or in up and coming electricity cost saving initiatives projects (Commercial & Industrial), the WS510 now provides the market a secondary standard pyranometer, ultrasonic wind speed, ultrasonic wind direction, temperature, pressure and humidity all in a single unit.. This sensor meets the high demands of the world meteorological organization (WMO) through the active valving at air temperature measurement and the inertia- and maintenance-free measurement of wind speed and wind direction on the ultrasonic principle. Equipped with a Kipp & Zonen pyranometer of the secondary standards, the WS510-UMB Compact weather sensor from Lufft unites the precision of a variety of meteorological individual sensors in a single all-in-one device, for the first time.