Solar Industry Growing; Obstacles Remain Poll Says

According to a new poll from Droege & Comp. and Gibbs & Soell, U.S. Solar businesses are poised for strong growth in 2010 and significant growth in 2011. However, respondents indicate that obstacles still remain. Favorable legislation, customer knowledge and heightened marketing will be keys to the expansion of their business. Participants included nearly 100 professionals representing key areas of the solar business value chain. Results from the 2009 Solar Industry Monitor were unveiled at the 2009 Solar Power International Show in Anaheim, Calif.

The Italian PV market to grow to 15 GigaWatt

Interview with Federico Brucciani, independent solar PV expert and author of the report "The Italian PV market". Brucciani is very optimistic about market growth in his country. He says that grid-parity will be reached in all market segments within the next 6 to 8 years. He adds that the market is becoming more sustainable than in Spain and that a new and appealing FiT program can be expected as a follow up to the current program, which has met with so much success.

SOLAR STOCK WRAP-UP

Dow, NASDAQ Rise; Solar Stocks Soar

CREATE A NEW ENERGY INFRASTRUCTURE

Our plan recognizes that fuel cells are being developed for a variety of applications and have matured at different rates. Certain applications are ready for early market support, while others still would benefit from additional research and development funding.

BRAND MESSAGING

There is a rule in communications: If you don't manage your message, someone else will. Each day people throughout your organization have conversations with a variety of people outside the organization.

MARC GOTTSCHALK - CLEAN TECH OPEN

Our core activity is a series of annual regional business plan competitions for cleantech startups looking for a jump-start in bringing their products to market.

Internal Communications:

From start to finish, every single point of contact within the organization must deliver on its brand promise. Internal communications make up every communication touchpoint or contact with a company's people. This includes messages from leadership (or lack of) - whether delivered in person or in writing.

CLEAN ENERGY INVESTMENT BREAKS $100BN

The clean energy sector powered ahead in 2007, according to analysts New Energy Finance. In spite of difficult conditions on the credit markets, the amount of new money invested in the sector grew to $117.2bn, up 35% from 2006's $86.5bn, and more than $20bn ahead of predictions.

GREEN EMPLOYEE BENEFITS

Leading by example, renewable energy firms are developing "green" or environmentally friendly employee benefits which align the core values of a CEO and culture of their organization with the core values of each employee.

EarthToys Interview - Sun Run Electricity Package

Sun Run owns and maintains the panels, not the homeowner, eliminating the hefty upfront cost and maintenance woes. Once the system is installed, Sun Run provides monitoring, all required maintenance at no additional cost and guaranteed system performance - or your money back.

EarthToys Interview - The Community Solar Program

We have seen the solar programs serve as a source of community pride for residents and a bonding agent between neighbors. When you make a big decision like going solar as a group, it also tends to remind residents of the larger impact of their decision on the environment and the fight against global warming.

TELL THEM WHAT YOU GOT - STRAIGHT

Categorizing products as environmentally-friendly by sticking a symbol-type label on its packaging, insults consumers' intelligence.

BRAZIL ETHANOL MARKET

Brazil seeks to produce enough ethanol to replace 10% of the gasoline consumed worldwide by 2012, which requires doubling its current production and increasing the share of exports in total output to 20% from the current 15%.

Plant Jatropha - Go Green - Reduce Poverty

A hectare of jatropha yields more than four times as much fuel per hectare as soybean, and more than ten times that of corn.

Putting Down Roots

Only an in-depth, integrated approach to energy access ensures a sustained income rise.

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