Any solar business who wants to stand out from their competition will have to embrace digital marketing as it is a powerful tool to use to connect with customers.
How Digital Marketing Can Grow Your Solar Business
With environmental awareness and alternative energy like solar being a hot topic to share on the internet, solar installation companies can use this to their advantage.
When it comes to today's consumer, the first thing they do when they are interested in a product is to do a quick search online. Any potential solar customers will do the same and would most likely turn to the internet to try and understand the process of going solar and search for a local solar company online.
Therefore, any solar business who wants to stand out from their competition will have to embrace digital marketing as it is a powerful tool to use to connect with customers.
A solar installation company who does not want to miss out on prospective customers, need to put thought into their online presence. While this might seem intimidating to professionals who work on the field, fortunately creating an online presence does not take much time or experience to reap the benefits.
Create A Professional Looking Website
A secure digital solar marketing strategy includes making the company's website the central element. Digital marketing initiatives can be implemented in the site that will help to drive web traffic, including potential clients.
Any solar installation company that has a sloppy website will make a lousy first impression and not win customers.
Your website should be easy to navigate, contain important information about your company and services, including solar services and any other information you think will be relative to give the visitors a quality overview of your business. An uninformed layout, photos, and content like blog posts are all essential to get the visitors engaged and interested in what you have to offer.
The idea behind this strategy is to optimize your website, also known as Search Engine Optimization (SEO), which will help to rank your website higher in the Google search result.
Make sure to use strategic keywords that consumers might be searching for. There are also paid options that one can use, for example, Google Adwords, that will help your website to rank higher for relevant search terms.
Educate and Provide Answers
Solar energy is still very transparent for the consumers; therefore, there are many questions searched online daily. This makes it easy for solar companies to connect with customers if they can provide them with the right answers.
Therefore it is crucial to create a high-quality blog posts that are educational. This can include topics like the advantages and disadvantages of solar, which contains easy answers to common questions.
In this way, you establish yourself as a trusted resource and a professional solar installation company. Solar content marketing can also include ebooks, infographics, and other informative resources.
Turn Visitors Into Customers by Keeping Leads Warm
If your company is kept at the top of the minds of prospective customers, they can eventually convert into paying customers.
Digital solar marketing allows you to connect and re-engage with those who are searching for your service. If you remarket through targeted ads to individuals who have previously visited your website or social business, they will not be able to forget about your solar business.
Another way to showcase your company and keep the interest of website visitors is by email marketing. There are various ways to get website visitors to enter their email addresses on your solar company website.
Be Social and Reach New Audiences
Another great way to connect with future customers is through social media, as people are more likely to trust your company if they see social proof.
Your solar business should have a social presence on at least one or two social media platforms, whether it is Facebook, Twitter, Linkedin, Instagram, choose one or two and try to stand out.
When people see the positive experiences that others have had with your business, it builds trust and respect.
Also, it is a good idea to cultivate engagement from past and current customers on social media so that their likes and comments can grab the attention of people they know who might end up being your company's next customer.
Track Success and Refine Strategies by Analyzing Data
The great thing about digital solar marketing is that you can track the impact of specific initiatives you have on viewers.
Online tools like Google Analytics will provide you vital information about the visits to your website. You will be able to see how many people visit your site, how they got there, where they are from, and more. Digital ads and email services will also provide you with this information.
The data you gather will give you an idea of whether you are marketing your service the right way. Therefore you do not need all the answers to get started with digital marketing as the analytics will show you what drives traffic and what does not.
Evaluating the data effectively through documentation will help you find the digital marketing strategies that works for you.
These are just a few reasons why solar companies should invest in digital marketing. Even if you do not have the budget at the beginning to invest in a digital marketing expert, it does not mean you can not do it. Even the most basic solar digital marketing strategies will be beneficial to your business.
About Mattea Jacobs
Mattea Jacobs is a freelance writer who mostly writes about both interior and exterior home design, and environmentally-friendly ways to improve homes. She is also a green activist and a mother of two beautiful sons. You can reach her on Facebook and Instagram.
The content & opinions in this article are the author’s and do not necessarily represent the views of AltEnergyMag
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