Delta-ee helps UK companies to unlock opportunities in the Japanese energy market

Specialist consultancy works with the British Embassy in Tokyo to bring UK expertise to newly deregulated energy sector What are the opportunities for UK companies in the newly deregulated Japanese energy market? Delta-ee will be presenting headlines from a recent study for the British Embassy in Tokyo and Osaka on this at The Embassy in Tokyo on 13th February 2018 and Osaka on 16th February.

Delta-ee, a specialist distributed energy and heat research and consulting company, has successfully completed a project for the British Embassy in Japan aimed at helping UK energy companies find opportunities in the newly deregulated Japanese energy market. The project carried out a detailed examination of the market opportunities in: energy system flexibility; the digitalisation of energy; new energy business models; and renewable energy generation. It also shortlisted a number of UK companies to take part in a trade mission to Tokyo, which takes place from 13 February - 16 February.


Japan's process of liberalising its energy market culminated in the full deregulation of the electricity and gas markets in 2016 and 2017 respectively. This has driven a huge change in the number of companies & customer offerings in the energy sector, and creates the opportunity for new market entrants, new business models & services and new approaches to enter and possibly disrupt the energy sector in Japan. With the Japanese market still at an early stage, imported expertise could be an effective way to help the sector.

The British Embassy recognised that the UK was a natural fit to provide this expertise, having been the first country to privatise its electricity market and with more than 20 years' experience of liberalisation. The embassy tendered for a partner to deliver expert insight into where UK companies could best find opportunities and to create a shortlist of businesses to participate in a trade mission. Thanks to its dedication to new energy, focus on new business models and substantial, growing client base in Japan, Edinburgh-based Delta-ee won out against much larger competition.

"For us, it was the perfect project," explains Leon Gielen, Head of Business Development - Japan and Asia Pacific at Delta-ee. "The combination of subject matter and geographic focus dovetails exactly with the work we've being doing over the last few years. Not only do we have the market knowledge, we can also help UK companies navigate the Japanese business environment. We're very proud that this has culminated in working with the British Embassy in Tokyo."

Delta-ee identified five areas of opportunity where the Japanese energy market was set for rapid change: electricity system flexibility, digitalisation of energy, renewable energy generation, new energy business models and natural gas alternatives. Of these, electricity system flexibility, digitalisation of energy, renewable energy generation and new energy business models were identified as areas where the UK has a strong lead that Japan can benefit from.

"Technologically, Japan is a powerhouse," says Stephen Harkin, Principal Analyst at Delta-ee. "It is already building a leadership position in natural gas alternatives, and anyone trying to sell technology into this market will have a hard time. But what it needs is experience in how flexibility services such as demand response can support the energy market change, or how digital technologies - like the smart grid - work in practice, or how best to engage with customers around energy. These, along with new ideas about what an energy company is in a liberalised market and what the business model can look like, are where UK companies have a real opportunity."

From a long list of close to UK 100 companies, five companies will fly to Tokyo next week for a 1-week trade mission organised by British Embassy in Tokyo. The Mission will take in 2-stops in Tokyo and Osaka, where companies will be introduced to potential local partners. Each will benefit from the research compiled by Delta-ee, which will also be presented by Leon Gielen, Head of Business Development for Japan and Asia-Pacific in, Osaka and Tokyo.

Featured Product

FischTank Marketing and PR - Shine a Spotlight on your Vision. - PR can Help.

FischTank Marketing and PR - Shine a Spotlight on your Vision. - PR can Help.

FischTank Marketing and Public Relations provides communications and marketing services to both start-up and established renewable energy companies. We provide media relations, content writing, digital/social media, and other marketing support to companies working in sectors spanning solar, LED lighting, energy storage, hydrogen, battery development and manufacturing, alternative fuels, and more. Our clients have been featured in top tier media including print, online and broadcast.