Pixie Energy’s analysis of the knowledge gap in domestic renewable heat

Analysis by Pixie Energy of the BEIS Public Attitudes Tracker survey shows that although there is a real push for households to adopt renewable heat many are simply not aware of the options available are to them.

Analysis by Pixie Energy of the BEIS Public Attitudes Tracker survey shows that although there is a real push for households to adopt renewable heat many are simply not aware of the options available are to them.


Ken McRae, General Manager at Pixie Energy said:

"Despite the ongoing push for renewable heating by the government, the survey highlights that more still needs to be done to spread awareness of renewable heat on a domestic level.

"Over two-thirds of respondents did not know about air and ground source heat pumps, and 63% had no knowledge around biomass boilers. Furthermore, approximately 98% of respondents for the same technologies were either not aware or not likely to install any domestic renewable heating in the next few years.

"In reality, the lack of awareness is due to the fact, that easily digestible information is less accessible than the more intuitive technologies such as wind or solar. This is reflected in the figures, with the knowledge of solar thermal panels scoring significantly higher.

"The survey also found an apparent disparity between those on a higher income knowing the most about the renewable heat technologies compared to those on the lower incomes. With 40% of those on a salary £16,000 or below bracket having any knowledge of the options available, compared to 70% of respondents who earned £50,000 a year.

"If the government is to advance its initiatives to meet the climate change and fuel poverty targets, coverage of renewable heating will need to be expanded - with a more ‘household friendly' approach - to reach a far wider audience than currently exists."

Featured Product

OMG Roofing Products  - PowerGrip Universal

OMG Roofing Products - PowerGrip Universal

Eliminate Solar Rack Ballast and Reduce Rooftop Material Handling. PowerGrip™ Universal (PGU) is a commercial roof mount system designed to secure solar racks and other equipment to any type of commercial roofing system. PGU provides a secure connection directly to the roof deck or structural members and is designed to reduce or eliminate ballast in solar racking systems, so there's less weight on the roof and less material handling. Made of heavy-duty cast aluminum, PGU units include a base ring which is secured through the roofing cover and into the structural roof deck, and a waterproof top plate.