BALLARD TO POWER "ZERO-EMISSION" FUEL CELL VEHICLES AT 2004 CHALLENGE BIBENDUM

Ballard's world-leading automotive fuel cell technology will be demonstrated by a number of auto manufacturers, including Ballard's Alliance partners, DaimlerChrysler and Ford.

What:

The 2004 Challenge Bibendum, one of the premier global events for advanced technology vehicles, will test the best available technologies for environmentally friendly vehicles.

Ballard's world-leading automotive fuel cell technology will be demonstrated by a number of auto manufacturers, including Ballard's Alliance partners, DaimlerChrysler and Ford. At the 2003 Challenge Bibendum, Ballard powered half the fuel cell vehicles, winning ten gold awards.

To learn about Ballard's latest fuel cell activities, please join John Harris, Ballard's Managing Director for the Asia Pacific Region, who will host a Ballard press conference on October 13th. Mr. Harris will also chair the workshop on Advanced Battery & Fuel Cell Electric Vehicles at the International Symposium on October 14th.

Ballard will be exhibiting both their automotive and backup power generation products in Booth #B05 at the Learning Center.

Where:
Shanghai International Circuit, Shanghai, China

When:
Learning Center hours: 8:30 - 17:00, October 12 & 13, 2004 Ballard Press Conference: 14:00, October 13, 2004 International Symposium: 8:00 - 17:30, October 14, 2004

Why:
Ballard is the world leader in developing, manufacturing and marketing zero-emission proton exchange membrane fuel cells. We are the supplier of fuel cell products to six of the top 10 automakers. To date, Ballard has powered over 125 vehicles, including 49 buses, with over 75 vehicles on the road today. By the end of next year, we expect our customers to have placed more than 160 cars, light trucks and buses in demonstration fleets in 14 countries worldwide - more than any other fuel cell developer in the world.

Interviews / Display / B-Roll and Fuel Cell Animation Available:

John Harris will be available for interviews throughout the Michelin Challenge Bibendum. Contact Debby Harris for more information (details below).

Extensive b-roll and animation of "How a fuel cell engine works" are available in both NTSC and PAL format. For b-roll, please visit Ballard in the Learning Center at the Circuit, or email media@ballard.com .

Media Contact:

Debby Harris, Ballard: Mobile: (604) 726-2254; Office: (604) 412-4740 / debby.harris@ballard.com

About Ballard Power Systems Inc. [NASDAQ: BLDP]:

Ballard Power Systems is recognized as the world leader in developing, manufacturing and marketing zero-emission proton exchange membrane fuel cells. Ballard is commercializing fuel cells for transportation applications and fuel cell systems for portable and stationary products. Ballard is also commercializing electric drives for fuel cell and other electric vehicles and power conversion products, and is a Tier 1 automotive supplier of friction materials for power train components. Ballard's proprietary technology is enabling automobile, bus, electrical equipment, portable power and stationary product manufacturers to develop environmentally clean products for sale. Ballard is partnering with strong, world-leading companies, including DaimlerChrysler, Ford and EBARA to commercialize Ballard® fuel cells. Ballard has supplied fuel cells to Honda, MGE UPS SYSTEMS, Mitsubishi and Nissan, among others.

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