Audwin Cash brings many years of solid state lighting and lighting controls experience to Sol Inc.
Palm City, Fl., U.S.A. —Sol Inc. (Solar Outdoor Lighting), the world leader in Solar LED outdoor lighting announced today the appointment of Audwin Cash as its Vice President of Marketing and Engineering, reporting to Sol President and CEO, Rick Schuett.
Mr. Cash brings to Sol many years of lighting industry experience, having previously been associated with Lutron Electronics Co., one of the world's largest lighting control manufacturers, where he was responsible for developing and promoting energy efficient lighting control products and systems. Mr. Cash has a Bachelors of Science in Computer Engineering degree from the Georgia Institute of Technology and an MBA from Lehigh University in Bethlehem, Pennsylvania.
"We are very excited to have been able to attract a technical and marketing leader of Audwin's caliber as an addition to our team," said Michael Sonnenfeldt, chairman of Sol Inc. "Audwin's career achievements as an engineering manager, combined with his marketing background and sensitivity to high-quality world-class design, make his appointment as VP Marketing and Engineering an ideal fit for Sol during this period of significant company growth. His major focus will be to assure the continuation of our sales momentum by driving customer-centric product development and bringing to market a host of renewable, reliable, and remarkable super-efficient solar LED products."
Cash will be responsible for identifying previously untapped opportunities to provide new solutions while also repositioning Sol's current product lines to better serve customers' needs. He will be a key player of Sol's growing executive team as the company continues to expand sales in the US and internationally.
Rick Schuett, President and CEO of Sol Inc. added, "I am excited to once again have the opportunity to work with Audwin here at Sol and I look forward to introducing him to our worldwide partners as we continue to develop advanced solar LED outdoor lighting solutions. Sol has been the leader in solar outdoor lighting since 1990 and Audwin will help ensure Sol maintains our leadership position in our field as we continue to scale up operations."
The appointment of Cash brings to six the number of executive, sales, marketing, and engineering hires for Sol since the middle of last year, with plans to hire at least as many key people in the next several months.
About Sol Inc. - www.solarlighting.com
Sol is the world leader in solar LED outdoor lighting solutions with over 35,000 systems installed in more than 50 countries on six continents. Since 1990, Sol has introduced innovative and cost-effective solar lighting systems that provide unsurpassed levels of illumination and reliability. Sol develops, manufactures and markets commercial/industrial-grade solar powered and energy efficient lighting systems for a wide range of lighting applications including area and security, street and roadways, sign and billboards and transit and shelter lighting. Sol is ISO 9001:2000 certified and committed to superior design, manufacturing, and customer satisfaction.