Trojan Battery Company, the world's leading manufacturer of deep cycle batteries, today announced the appointment of Jeff Elder to the position of president.

"I am grateful for the opportunity to lead this world-class organization and to work with a dedicated team of employees who are committed to manufacturing and marketing industry leading products," said Jeff Elder, COO and CFO at Trojan Battery.

Elder, a five-year veteran of Trojan, served as chief operating officer and chief financial officer guiding the strategic growth of the organization. Prior to joining Trojan, Elder served as chief operating officer and chief financial officer at Dynamic Cooking Systems.

Elder held the position of chief operating officer and chief financial officer at Rand Technology, served as vice president of finance at Avery Dennison and has held management positions at Toshiba America, Emerson Electric and Arthur Anderson. Elder's expertise in finance, operations and strategic planning spans over 30 years.

\"As a family owned business the position of president at Trojan has historically been served by a Godber family member. Jeff Elder will be the first president in Trojan's 85 year history that has not been family member. This extremely important appointment demonstrates our confidence in Jeff's leadership capabilities," said Rick Godber, chairman and chief executive officer at Trojan Battery.

"Jeff has demonstrated the ability to expand Trojan Battery into new market opportunities with market share gains in both renewable energy and trucking industries, as well as increased Trojan's core business during challenging economic times."

In his new position as president, Elder will report directly to Rick Godber and be responsible for the overall strategic management of all operations within Trojan Battery. Rick Godber will continue in his role as chairman and chief executive officer focused on future strategic direction for Trojan Battery Company.

About Trojan Battery Company
Trojan Battery Company is the world's leading manufacturer of deep cycle batteries and a longtime battery technology pioneer, having built the first golf car battery in 1952. Offering a complete portfolio of technologically-advanced Flooded, Gel and AGM batteries, Trojan batteries provide power for a wide variety of industrial, recreational, renewable energy and auxiliary power applications. Trojan Battery Company, founded in 1925, is ISO 9001:2008 certified with operations in California and Georgia.

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