WASHINGTON, D.C.//May 23, 2011/ As Memorial Day gas prices stand at a 10-year record-high level, Go60MPG today is launching a major print and online advertising campaign encouraging Americans to deliver the message to the White House that the best way to offer relief at the gas pump is to deliver fuel-efficient vehicles that get 60 miles per gallon by 2025. (See chart below.)

WASHINGTON, D.C.//May 23, 2011/ As Memorial Day gas prices stand at a 10-year record-high level, Go60MPG today is launching a major print and online advertising campaign encouraging Americans to deliver the message to the White House that the best way to offer relief at the gas pump is to deliver fuel-efficient vehicles that get 60 miles per gallon by 2025. (See chart below.)

Strong pollution and fuel efficiency standards will save gas-price weary Americans an extra $370 billion by 2030 compared to the weakest proposal. These standards will also cut America's oil dependence by at least 44 billion gallons of fuel and eliminate at least 465 million metric tons of heat-trapping carbon pollution in 2030.

Gas prices in May so far are higher than in the past ten years, averaging $3.96 per gallon. For an online version of the Memorial Day Gas Prices chart below seen below, go to http://216.250.243.12/Memorial_Day_chart.html.

Tweaking the style of car advertising from the 1950s and 1960s, the new Go60MPG.org ads will start running in print and online this week Politico and at http://www.Politico.com. The ads can be seen online at http://216.250.243.12/Go60MPGad.pdf. The message: Americans have high standards. Our cars should, too.

The full text of the Go60MPG ads reads as follows: "Americans have high standards. Our cars should, too. This fall, President Obama can help America reclaim its proud automotive heritage by raising fuel efficiency and auto pollution standards to 60 miles-per-gallon by 2025. Strong standards will save us billions at the gas pump, clean up our air, and put Americans back to work building a new generation of vehicles that create prosperity, not oil dependence. So let's restore our great automotive tradition of innovation and excellence. American technology and know-how can make any new car, truck, or SUV cleaner and more fuel-efficient. All we have to do is hit the accelerator. If you believe in high standards, join us at Go60MPG.org."