Will showcase all the latest technological developments and solutions in the renewables sector

Deutsche Messe is expanding its portfolio of events in Brazil by launching a new trade fair, RENEX South America, which will premiere at the FIERGS Exhibition & Convention Centre in Porto Alegre from November 27 to 29, 2013. RENEX, which is short for "Renewable Energy Exposition," will showcase all the latest technological developments and solutions in the renewables sector.

"The new RENEX show is testimony to our strategic commitment to expanding our trade fair operations in South America – especially in Brazil," said Dr. Andreas Gruchow, member of the Deutsche Messe AG

Board of Management. "There is enormous untapped potential for renewable forms of energy in South America. The Brazilian government alone plans to invest around $63 billion in the renewables sector by 2020. Not surprisingly, there has been a noticeable upsurge in demand in the region for international renewables products and expertise. RENEX South America will provide international suppliers of renewables technologies with the ideal presentation platform for their latest products and solutions."

The new fair will provide comprehensive coverage of the fast-growing wind, solar and photovoltaic generation segments. Visitors can also expect to see the full range of solutions for processing and firing biomass, ensuring a secure and reliable energy supply is another key challenge confronting the government of South America's largest country. This challenge represents a vast pool of untapped sales opportunities for providers of renewables-based distributed generation and supply technologies. For this reason, RENEX will feature not only grid-connected but also off-grid renewables solutions.

RENEX South America will be staged in partnership with the Brazilian Wind Energy Association (ABEEólica), the business development and investment agency of the state of Rio Grande do Sul (AGDI) and the German Wind Energy Association (BWE). The annual event will be organized by Hannover Fairs Sulamérica, a Deutsche Messe subsidiary.

Deutsche Messe sees Brazil as one of its most important markets and has successfully established a firm foothold in this fast-growing economy. Its line-up of Brazilian fairs includes the CeBIT event BITS, which, like RENEX, is held in Porto Alegre, plus CeMAT South America and, starting next year, MDA South America – both of which are held in São Paolo.