Solar PV TV and White Gorilla Media Unite with Technica Communications to Boost International Cleantech Industry
Leading cleantech services firms align to provide comprehensive suite of marketing, public relations, social media, web and video solutions
San Francisco, CA -- October 21, 2013 - As an emerging sector, much of the green economy remains hidden from mainstream attention. In an effort to provide greater exposure for the solar industry and other cleantech sectors SolarPV.TV and White Gorilla Media have joined forces with leading cleantech PR and social media firm Technica Communications to offer turnkey promotional solutions to companies around the world.
"The solar industry is growing exponentially, year over year. As the number of solar energy customers increase, so does the competition for their attention and business," said Adisa Ziric, VP North America & International Relations at SolarPV.TV, a worldwide TV platform for solar PV business and technology. "By strategically aligning our services with Technica Communications, we offer our clients new opportunities to cost-effectively spread their stories of success to new customers, partners and investors, as well as gain leadership in increasingly competitive markets."
The three leading service firms will draw on the strengths of their collective cleantech expertise and individual marketing services to offer a suite of options to clients and companies looking to gain market traction and larger customer networks. SolarPV.TV's worldwide distribution platform and White Gorilla Media's top quality video, web development and graphic design will supplement Technica's public relations and social media management services. In turn, Technica will support the two firms with top notch media exposure solutions. Together, the firms offer clients centralized lists of high quality marketing services companies can utilize to gain market traction in an increasingly competitive industry.
"With such saturation in today's media landscape, companies who are not actively promoting their story to existing and future customers are leaving money on the table," said Lisa Ann Pinkerton, Founder and President of Technica Communications. "To succeed in cleantech, especially solar, you have to be seen and understood. There is still a lot of educating to do. Without a marketing outreach strategy that includes public relations and video, companies find it very difficult to gain market traction. We are excited to align with SolarPV.TV to offer direct opportunities for our clients to share their successes with the world."
The two firms will unveil their new suite of cleantech marketing solutions at Solar Power International 2013 in Chicago, IL October 21-24. This year marks the four year anniversary of SolarPV.TV and the five year anniversary of Technica Communications.
The companies will celebrate a launch of their cooperation at SolarPV.TV 4th Anniversary Celebration and Installer TV Booth Party on October 22 at 4:30 pm, at Multi-Contact booth 1521. The celebration is open to all SPI 2013 attendees and will feature a drawing for an iPhone 5S, furnished by EVASA – eva specialist.
About SolarPV TV:
Founded in 2009, SolarPV.TV is a worldwide TV platform for the solar PV business. Based in Brussels, Belgium, SolarPV.TV is the foremost online TV source of all that is happening in the world of Solar PV business and technology. The website receives more than 51,000 regular viewers from 184 countries. Through its ever popular Solar PV TV News Weekly, executive panel discussions, interviews with key industry leaders and experts, country, technology, policy and market updates, and also regularly attending the most influential events throughout the world, SolarPV.TV is always at the heart of the solar PV industry. For more, please visit www.solarpv.tv.
About Technica Communications
Technica Communications is a boutique public relations and social media firm, based in Cupertino, CA. With over 80% of its client base focused on the cleantech and sustainability markets, Technica possesses the deep expertise and contacts required to deliver top quality results in these challenging sectors. Since the majority of Technica staff has previous journalism and newsroom experience, the firm specializes in effective reporter outreach. As a virtual company with limited overhead, Technica provides clients the flexibility to design public relations and media outreach packages that fit their needs and budget. At Technica, clients get big agency service at affordable rates. Domain experience includes solar, LED lighting, electric vehicles, biofuel, electronic recycling, and more. For more, please visit www.technicacommunications.com.
About White Gorilla Media
White Gorilla Media (WGM) is a San Diego based, international collective of creative and talented multimedia artists brought together by passion for innovation in media design and social responsibility. Through constant collaboration, advanced technology and unique business approach WGM creates captivating and engaging content for clients in need of branding and marketing. For more, please visit www.whitegorillamedia.com.