Yingli Green Energy Teams Up with U.S. Women's National Soccer Team Legend Mia Hamm and Residential Installer Verengo Solar to Promote Solar Energy
New "Friends and Family of U.S. Soccer" Program Offers Nationwide Discounts for Home Solar Installations
BAODING, China and SAN FRANCISCO, October 22, 2013 -- Yingli Green Energy Holding Company Limited (NYSE: YGE) ("Yingli Green Energy" or the "Company"), the world's largest vertically integrated photovoltaic ("PV") manufacturer, known as "Yingli Solar", announced today that its wholly-owned subsidiary, Yingli Green Energy Americas ("Yingli Americas"), has partnered with U.S. Women's National Soccer team legend Mia Hamm and leading residential solar installer Verengo Solar to promote solar energy to homeowners and soccer fans through a new "Friends and Family of U.S. Soccer" program.
To support the program, Mia Hamm and her husband, champion baseball star Nomar Garciaparra, will promote affordable home solar solutions through radio advertisements and signage at numerous youth soccer tournaments in key solar energy markets, including California and New York. In the radio spots, Hamm and Garciaparra will encourage consumers to request solar consultations with Verengo by communicating the positive economic, social, and environmental impacts of solar energy, while emphasizing the increased availability of solar financing options that reduce upfront costs for consumers.
As an incentive, homeowners who go solar as a result of this campaign will automatically receive an additional $250 in electricity savings as "Friends and Family of U.S. Soccer."
The couples' message will focus on their personal experience working with Verengo and Yingli Americas to install two solar energy systems for themselves and their family members. In total, these systems will contain over 130 Yingli Solar panels that will offset over 1,110 tons of C02 during their lifetimes, which is the equivalent of planting over 28,000 trees.
Mia Hamm commented, "As parents and athletes, Nomar and I are especially proud to promote solar energy because we believe a healthy environment is the most important legacy we can leave to future generations. We are pleased to reduce our own carbon footprint and utility bill, and by communicating these benefits to the broader public, we can make an even bigger impact. Our hope is that sharing insights from our own incredibly easy and rewarding solar installation will encourage families in the soccer community and beyond to go solar, too."
Helena Kimball, Head of Marketing of Yingli Green Energy Americas, explained, "As one of the most widely celebrated female athletes in the U.S., we are confident that Mia Hamm will be a fantastic spokesperson for the solar industry. Given that 4 out of 5 of the nation's largest solar markets also top the charts for attendance at U.S. National Soccer team games, and that youth tournament attendees are predominantly eco-conscious parents and homeowners, the "Friends and Family of U.S. Soccer" is a good driver for solar adoption and awareness."
Randy Bishop, CEO and Co-Founder of Verengo Solar commented, "Our President, Ken Button, and I are pleased to partner with Yingli, Mia, and Nomar to bring affordable solar energy to a new audience for Verengo. As proud fathers of soccer playing children we are looking forward to a long-term partnership, and are thrilled to be the installer of choice for these admirable athletes and their families."
For further information about the "Friends and Family of U.S. Soccer" program, or to request a quote, please visit: www.verengosoccer.com or http://www.yinglisolar.com/us/about/sponsorships/us-soccer/. The program will be available through March 31st, 2015.
About Yingli Green Energy
Yingli Green Energy Holding Company Limited (NYSE: YGE), known as "Yingli Solar," is the world's largest photovoltaic module manufacturer in terms of shipments. With 2,450 MW of vertically-integrated annual production capacity, Yingli Green Energy's manufacturing covers the photovoltaic value chain from ingot casting and wafering through solar cell production and module assembly. Headquartered in Baoding, China, Yingli Green Energy has more than 20 regional subsidiaries and branch offices and has distributed more than 7,000 MW PV modules to customers worldwide. For more information please visit www.yinglisolar.com and join the conversation on Facebook, Twitter and Weibo.
Verengo Inc. is changing the way America thinks about solar! Verengo is ranked #1 on the Solar Power World list of Top Residential Solar Contractors in the U.S., has been named to Inc. Magazine's List of America's Fastest Growing Companies and consistently maintains an A+ rating with the Better Business Bureau. The company markets, sells and installs solar photovoltaic systems, which enable homeowners to save money on their electricity bills and replace dirty electricity with clean, renewable energy. Verengo has grown 700% over the past 4 years and has added 900 new employees over that period. A recent survey found that 97% of Verengo customers would refer the company to their friends and family. The company has earned this recognition and customer satisfaction by making solar easy and affordable for its customers and delivering superior customer service. All of this, while making the planet a better place to live. For more information on Verengo Solar, visit www.verengosolar.com.