TXU Energy-Bidgely Partnership Elevates Customers' Ability to Track Consumption and Manage Spending

Texas' most popular retail electricity provider signs agreement with industry leader in customer engagement

DALLAS – Nov. 6, 2014 – Tracking and controlling electricity usage and costs is about to get even easier for TXU Energy customers after the company signed a deal to marry its TXU Energy MyEnergy DashboardSM with cloud-based services and advanced analytics from Bidgely, an industry leader in customer engagement and utility intelligence. The enhanced dashboard will roll out to TXU Energy's roughly 1.5 million residential customers in 2015, reflecting the company's commitment to delivering innovative solutions.

"We continue to exceed customers' expectations by delivering the information and tools they need to manage their electricity use each month," said Scott Hudson, chief operating officer for TXU Energy. "This partnership with Bidgely will take the resources we provide to the next level of value and service for our customers."

The partnership brings to TXU Energy customers Bidgely's patent-pending technology that reads energy signatures of home and business appliances without the use of expensive, plug-in energy sensors. Bidgely's technology will help deliver an even better experience with the TXU Energy MyEnergy Dashboard, particularly through mobile devices.

"Ranked between the United Kingdom and Italy in terms of annual power usage, Texas is a useful case study for changes in how consumers buy and manage their electricity," said Pavel Molchanov, a senior vice president and equity research analyst at Raymond James & Associates. "And with intense competition to serve the state's 6.7 million retail electric consumers – nearly all of whom have smart meters – retail electric providers are looking to enhance their customer relationships by providing analytics that consumers can use to understand and control their power usage."

TXU Energy customers have benefited from the free TXU Energy MyEnergy Dashboard since 2011, allowing them to see their plan benefits; project, pay and compare their monthly bills; and get estimates of how much electricity various appliances and other electronics in their homes and businesses are using. It also allows customers to compare their household electricity use to the use of others in their ZIP codes. Bidgely will help enhance all of those features.

Bidgely's algorithms give customers even more insight into how individual appliances and systems in their home and business are using electricity, giving customers unique, personalized and precise recommendations to help them make smart decisions that conserve electricity and save money. For example, Bidgely's technology can identify how much a customer spends on air-conditioning, as well as whether their use is efficient compared to similar homes.

"TXU Energy is an extremely innovative and forward thinking electricity provider, making it a great example of what electricity companies will become as they transition to next generation service providers," said Abhay Gupta, Bidgely's CEO and founder. "Our personalized energy engagement is the cornerstone for electricity companies that are adapting to engage with modern consumers – ones that expect as much from their electricity providers as they do from their Internet and phone service companies. We're extremely excited to be at the forefront of this transition with TXU Energy."

About TXU Energy
TXU Energy is a market-leading competitive retail electricity provider, powering the lives of more Texans than any other retailer. TXU Energy offers a variety of innovative products and solutions, allowing both its residential and business customers to choose options that best meet their needs, including exceptional customer service, competitively priced electricity service plans, innovative energy efficiency options, renewable energy programs and other electricity-related products and services. Visit txu.com for more information about TXU Energy. REP #10004

About Bidgely
Bidgely leverages sophisticated energy analytics to deliver customer engagement and business intelligence solutions for utilities. Bidgely's cloud-based, proven HomeBeat™ platform applies patent-pending disaggregation technology to read energy signatures of home appliances and develop appliance-level understanding of where energy is used. Based on these deep insights, Bidgely provides personalized and actionable energy recommendations, which in turn drive highly effective and low-cost energy efficiency and demand response initiatives proven to improve utility customer engagement. The company has customers on six continents and works with leading utilities around the world. For more information, please visit: http://www.bidgely.com.

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