Deal will Provide Lead Generation Services to Mosaic Partners To Dramatically Lower Customer Acquisition Costs
SAN FRANCISCO--(BUSINESS WIRE)--Mosaic, the nation's largest provider of home solar loans, and Wave Solar, a leading marketing software company that delivers innovative and low-cost customer acquisition for solar installers, have established a new partnership to provide Mosaic clients access to Wave Solar's lead generation and qualification software. In conjunction with the partnership, Mosaic made an equity investment in Wave Solar to help build and launch a platform that reduces the cost of finding and qualifying homeowners for financing.
By combining Mosaic's leading home solar loan platform with Wave Solar's innovative marketing technology, the partnership will improve the solar customer acquisition experience and increase competitiveness and profitability for installers.
"Mosaic empowers its partners with its category-defining lending technology platform, and our partnership with Wave Solar will provide our clients access to a powerful and cost-effective flow of customer leads, effectively reducing their cost of customer acquisition by over 50%," said James Robinson, Vice President of Marketing at Mosaic.
"We're excited for the opportunity to have Mosaic as an investor and partner to build the top software platform for customer acquisition in the industry," said Colin James Walsh, CEO of Wave Solar. "By reducing soft costs, we can help to accelerate deal flow and increase profitability for Mosaic's installer partners."
Wave Solar was formed as a SunShot Initiative collaboration between Mosaic Executive Colin James Walsh and Wade Hobb of Between Ads. Wave Solar beat DOE targets by generating hundreds of signed residential solar contracts at or below $1500 per installation, and in April it was spun off into an independent company serving some of the largest residential solar installers in the United States.
Mosaic makes financing solar energy accessible and affordable for homeowners by providing the simplest borrower experience in the industry. Customers are connected to top solar installers and can qualify instantly for no money down loans with fixed interest rates and multiple term options. For solar installers, Mosaic provides a streamlined financing platform to drive sales growth. Since 2012, Mosaic has helped more than 16,000 people go solar across 40 states in partnership with a network of over 250 installers, including 21 of the top 25 solar providers. Honored by Fast Company as a Top Ten Most Innovative Company in Energy for two consecutive years, Mosaic is also a U.S. Department of Energy SunShot award recipient. For more information, visit http://joinmosaic.com.
About Wave Solar
Wave Solar is a team of digital marketers and engineers committed to building products and software that help reduce the cost of acquiring solar customers. Originally a successful SunShot Initiative project, Wave Solar's innovative marketing techniques and proprietary software bring the power of low-cost digital customer acquisition to solar installers. For more information about Wave Solar, visit https://wavesolar.com.