sonnen Brings Clean Tech to High-Growth U.S. Home Automation Market at CEDIA 2017

Smart energy storage solutions provider brings experience from Lutron and Tesla to integrate green technology within the modern home and manage power usage efficiently across all connected devices

LOS ANGELES, Sept. 6, 2017 /PRNewswire/ -- sonnen, the global market leader in intelligent residential energy storage and maker of the sonnenBatterie, today announced at CEDIA 2017 that it is bringing its energy management systems to the home automation marketplace. The sonnenBatterie is the key to powering smart household devices using clean, renewable energy and increasing energy reliability for connected homes. Establishing the sonnenBatterie. a premier energy storage system, in the rapidly growing smart home sector signifies the next step in the evolution of home automation in the U.S.

Recent trends indicate urban dwellers and progressive homeowners are looking for solutions that use eco-friendly technology to seamlessly manage the power of the home and all its connected devices. To support these objectives and fill a market void, sonnen is working with home builders, utilities, solar installers and most recently, home automation integrators to seamlessly integrate the sonnenBatterie with solar power and connected households, thus capitalizing on the 29 million homes expected to leverage this technology in 2017 alone.

"Entering this space was a natural next-step for sonnen, as connected devices now have the power to reach all corners of the modern home, from climate control and security to entertainment systems and lighting," said sonnen U.S. Senior Vice President Blake Richetta. "While the market for renewables and energy storage is young, we've found that eco-forward, health conscious homeowners, home builders and home automation integrators are quick to embrace the latest in environmentally sustainable technology and are willing to make a significant investment in a service that offers long-term value to both their household and the planet."

Recent reports suggest the connected home market is growing at a rate of 31 percent year-over-year, establishing a market opportunity for sonnen to offer modern families the home of the future by utilizing smart energy storage as a key portion of a residence's internal eco-system. Smart energy storage, like the sonnenBatterie, allows homeowners to use clean and low-cost renewable energy, rather than tapping the grid during peak hours. This helps individuals and families to save on their monthly utility bills and potentially sell excess power back to the utility provider. It also provides homeowners with peace-of-mind by ensuring that their automated home stays online in the event of a power outage.

It is a natural next step for sonnen to bring clean tech to home automation integrators at CEDIA, with a leadership team that has a strong background in home technology. Richetta, a 15-year Lutron veteran, was instrumental in bringing the RadioRA and RAdioRA2 products to the CEDIA channel from 2001-2015. Prior to joining sonnen, Blake also worked at Tesla, as North American Powerwall Sales Manager. In addition, sonnen Vice President of Operations & Quality Control, Brent Stayer, recently joined sonnen from Lutron, where he led the company's HomeWorks and RadioRA2 Quality Engineering Platform. Finally, sonnen's Vice President of Technology Carlos Restrepo was also a key innovator of the Aspire lighting control system at lighting giant Cooper Lighting.

Sonnen kicks off its home automation initiative as the first company to bring solar-integrated energy storage to CEDIA and will collaborate with five-year CEDIA veteran RoseWater Energy, as well as OneFirefly, to further integrate the clean technology category directly into the CEDIA Channel. While a new exhibitor at CEDIA this year, sonnen brings more than a decade of expertise in renewable energy-focused battery systems with scalable (ranging from 4kWh to 16kWh per system), all-in-one eco products that integrate seamlessly with residential solar systems and any household's needs. Sonnen is also proud to announce a relationship with PanTech Design, a leader in developing Crestron drivers via its "Adapt" Platform, to develop the sonnen/Crestron Driver. In addition, sonnen is excited to partner with Cinegration for the development of sonnen's Control4 Driver.

The sonnenBatterie smart home energy management system represents a new, fresh and fast-growing sub-system for home automation integrators, by seamlessly integrating photovoltaic panels, stored sunlight energy, incoming grid energy and loads that, together, effectively manage a home's use of energy. The system's array of applications include daily cycling of stored sunlight energy, solar-optimized backup power and grid services. Sonnen's residential energy storage system uses the safest, longest-lasting and most reliable battery chemistry in the industry, lasting 8-10 times longer than an electric car battery utilized for stationary storage in homes. As a thought leader and innovator in energy storage, sonnen has won many awards for their groundbreaking products and services, including the sonnenCommunity, the largest distributed network of residential energy storage systems in the world with over 10,000 members. In Germany, the sonnenCommunity not only provides a virtual power plant for grid services, but it also acts as the world's first peer-to-peer clean energy trading platform. The sonnenCommunity is coming to American households and utilities soon, which will enable solar-powered smart homes to join a network of clean energy providers to deliver value to the US utility grid, helping build a cleaner, more reliable energy future.

For more information on the future of renewables in the U.S., the automated home market and how smart storage solutions fit in, stop by sonnen's CEDIA Booth# 2838 September 6-9th, or visit

About sonnen

At sonnen, we believe clean, affordable, and reliable energy for all is one of the greatest challenges of our time. With 20,000 sonnenBatterie systems installed worldwide, sonnen is a proven global leader in intelligent energy management solutions that provide greater energy control for residential customers through increased solar self-consumption, reduced peak energy usage and reliable backup power during outages - contributing to a cleaner and more reliable energy future. sonnen has won several awards for its energy innovations and sonnenBatterie products, including the 2017 Zayed Future Energy Prize, MIT's Technology Review's 50 Smartest Companies in 2016, Global Cleantech 100 for 2015-2017, Greentech Media's 2016 Grid Edge Award for innovation, and Cleantech's 2015 Company of the Year Award in both Israel and Europe.

Featured Product



Our RE Series batteries are designed to provide the highest peak capacity, longest cycle life, and greatest reliability for use in industrial or residential renewable energy applications. Renewable Energy Series batteries utilize the company's exclusive XC2™ formulation and Diamond Plate Technology® to create the industry's most efficient battery plates, delivering greater watt-hours per liter and watt-hours per kilogram than any other flooded lead-acid battery in the market. Our Deep Cycle batteries are engineered to work with solar panels as well as other renewable energy applications.