According to projections, the e-bike market size accounted for approximately USD 18.86 billion in 2022 and it will become USD 40.98 billion by 2030.

Owning a car has essentially become necessary because of increasingly hectic lifestyles and the requirement to drive frequently, while open transfers are often problematic. E-bikes are a fantastic way to explain these problems. As a result, interest in the E-bike market is rising. A bicycle is almost the ideal transportation mode for activities like commuting, conducting errands or touring. The main drawback is that cycling can be taxing. For a 10-year-old, climbing a steep hill could be a significant task, but on middle-aged knees, it's not quite as entertaining. Additionally, who wants to work all day in perspiration-soaked attire?

Bicycles have had electric motors added to them since the 19th century, but it hasn't been until recent years that the technology has become widely available. E-bike interest is surging globally, and sales of e-bikes are anticipated to increase significantly in every region throughout the 2020s, competing with both cars and traditional bicycles. This tutorial will examine the e-bike market and its potential, with an emphasis on online shopping.

Throughout this time, the global e-bike market will grow at a CAGR (Compound Annual Growth Rate) of between 11.4% and 14.23%.

Emergence of e-bikes

Along with growing consumer desire for frivolous and risky activities, the analysis of the fastest-growing E-bike industry predicts that it will be driven by the acceptance of e-bike solicitations in numerous businesses, including logistics and e-bike leasing presidencies, throughout the projection epoch. E-bikes' simplicity and inexpensive operation are to blame for the growing demand for them as urban regions throughout the world emerge from lockdowns. It is an emerging concern for the preservation and sustainability of the surroundings for future cohorts as a result of the scarcity of natural resources and ecological issues.

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The global e-bike market can be segmented into three categories:

1. Pedelecs


2. Throttle-on-demand


3. Scooters

Pedelecs, also known as pedal-assist bikes, are intended to provide riders an extra boost of power so they can travel farther, climb hills, or combat headwinds. Pedelecs employ a sensor to track the rider's exertion and deliver an appropriate amount of electric motor power. Usually, bikers have a choice in how much support they receive.

A pedelec is similar to a traditional bicycle, except simpler. E-bike sales are dominated by pedelecs.

E-bikes with throttle-on-demand technology let users use the electric motor without pedaling. On a moped or motorcycle, the throttle is often operated by twisting the wrist while positioned on the handlebar.

Asia and Europe Are the Market Leaders for E-Bikes

The majority of e-bike sales occur in the Asia-Pacific area. E-bikes are a favorite among Chinese consumers. E-bikes are moreover a common export from China.

With 20% of the global e-bike market, Europe is the second-fastest-growing region in the globe. Germany sells the most e-bikes in Europe, followed by France and Italy. Additionally, Spain and the Netherlands have considerable demand.

Government subsidies play a role in the increase of e-bike sales in various European nations. For instance, Île-de-France Mobilités, the regional transportation agency for Paris, has proposed to subsidize up to 500 euros, or up to 50%, of the cost of an e-bike. Sweden, Norway, Scotland, and Portugal have all proposed or already implemented initiatives of a similar nature.

The governments of China and India have also promoted the usage of electric bikes. The initiative is part of a larger campaign in India to phase out fossil fuel-burning automobiles by 2035.

Trends in E-Commerce for the E-Bike Sector

A survey of almost 1,800 North American e-bike owners was conducted and the results were published in 2018 by the Portland State University-based National Institute for Transportation and Communities. When asked where they got their e-bikes, the e-bike owners replied:

• 37% of e-bike owners stated that they purchased their vehicles from a dedicated e-bike store.


• 35% reported shopping online.


• 18% of respondents indicated they purchased their bikes from a typical bike shop that sells some e-bikes.

E-bikes are pricey and challenging to put together. (The typical cost of an e-bike can be between $700 and $9,000; it is predicted that prices will go down during the next few months.) However, shoppers are generally more willing than ever to make large-ticket purchases online. Data from the summer of 2019 revealed that over half of consumers claimed they would be more likely to make an online high-value purchase than they had been the previous year.

Online sales also don't seem to be hindered by the assembly. Nowadays, a lot of internet e-bike sellers ship their goods completely or nearly fully constructed. Some offer to mail the parts to nearby bike shops so they can finish the assembly. Manufacturers can make money from producing and selling e-bikes, but the markups are not as big as they are for some other physical commodities.

• Even while production expenses only account for about 42% of the purchase price, other factors result in a typical 10% net profit margin on each electric bicycle sold.


• E-bikes' cost is falling as lithium-ion batteries, which power them, become more effective, smaller, and more affordable.


• The average cost of an e-bike sold in the US in 2022 was $1,825.


• This was 10% less expensive than the typical e-bike cost in 2021.


• Although the cost of premium models is rising, the cost of less expensive motorcycles is falling, lowering the average price.

Increasing in acceptance and profitability are electric bikes

Manufacturers can make money from producing and selling e-bikes, but the markups are not as big as they are for some other physical commodities.

Even while production expenses only account for about 42% of the purchase price, other factors result in a typical 10% net profit margin on each electric bicycle sold.

According to the data, e-bike sales are rising relative to both the market for conventional bikes and other electric vehicles.

During the COVID "bike boom," which became known as the period between 2019 and 2021, annual sales of electric bicycles increased by 240%. Sales of conventional bikes increased at a rate that was four times slower than this.

The NPD Group In 2020, sales of electric bicycles will be around 2:1 greater than those of electric vehicles.

Expanding the use of electric bicycles

Consumer surveys have been conducted to determine the many justifications for e-bike use and how satisfied riders are with the experience.

• Reducing the number of car trips was the top motivation for buying an e-bike (28% of respondents).


• 62% of respondents claimed that using an electric bicycle makes their mountainous commute easier.


• 44% of respondents claimed that riding an electric bicycle is less expensive than driving, while 56% claimed that they do it for environmental reasons.


• In some urban places, such as Manhattan and central London, e-bikes are the quickest mode of transportation.


• The majority of e-bike riders, 95.4%, say they like the ride.


• 78% of people claim they prefer riding an e-bike over using a car.

The use of electric bicycles reduces carbon emissions

E-bikes have the potential to be far more environmentally friendly than driving a car, and case studies have demonstrated the benefits of substituting electric cargo bikes for short car excursions in urban settings. However, there could still be negative environmental effects.

Much relies on where the power originates from because electricity must be created in order to operate an electric bicycle. E-bikes nevertheless have a significant carbon footprint if the electricity is produced using fossil fuels as opposed to renewable sources. The footprint is as near to zero as is currently possible if it originates from renewable sources.

An electric bicycle powered by lithium-ion batteries is more environmentally friendly than one powered by older lead-acid batteries. The older batteries are bigger, and heavier, and don't last as long. If they aren't properly disposed of, they could also leak lead into the ground.

According to a Portland, Oregon-based study, e-bikes do dramatically lessen CO2 emissions than autos. It discovered that switching 15% of daily journeys in the city to e-bikes would result in an 11% decrease in carbon emissions, or about 900 metric tons per day.

E-bikes are safer than standard cycles.

When you take into consideration the fact that e-bikes may (and typically do) move quicker, the data suggest that e-bikes are normally about as safe as ordinary bikes.

• Compared to 63.7% of pedal bike riders, 78.3% of e-bike users feel safe using their electric bicycles on public roadways. Many mentioned how they could use extra speed to navigate difficult circumstances on the road.


• On the road, an e-bike travels at an average speed that is higher (13.3 kph) than a traditional bike (10.4 kph).


• When accidents do happen, e-bike users' injury patterns resemble those of ordinary cyclists.


• However, e-bike users experience more severe injuries and have greater hospitalization rates than traditional cyclists.


• 35.7% of e-bike riders report feeling at odds with cars frequently ("often" and "all the time").

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