"Affordable" Plug-in Prius in 2011

Today Toyota both nailed down a time frame and hinted at a price for launching the plug-in hybrid versions of the Prius in 2011, initially at a scale of several tens of thousands of vehicles per year. The hybrid leader's plans to go ahead with the plug-in Prius in 2011 with a price tag that Uchiyamada suggested today could be as low as $35,000 marks a milestone for lithium-ion battery technology. Toyota Executive Vice President Takeshi Uchiyamada also reiterated to Bloomberg reporters in Tokyo on Monday that the automaker plans to start selling an all-electric vehicle designed for short distances by 2012.

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