Report shows Forty percent of consumers are likely to test drive an electric vehicle

According to a new study of online American adults from the Consumer Electronics Association (CEA)®. The study, Electric Vehicles: The Future of Driving, suggests electric vehicles entice consumers with improved environmental quality and potential cost savings, but leave them with questions about battery life and convenience of battery charging. Consumers are open to considering an electric vehicle in the future, with 42 percent reporting they are likely to follow news reports about electric vehicles. However, overall awareness of the various types of alternative vehicles remains low. While nearly one-third (32 percent) report they are familiar, or very familiar, with hybrid vehicles, only about one-quarter are familiar with electric-powered vehicles (25 percent). The study finds running out of battery power on the road (71 percent), lack of charging stations and/or not being able to recharge (66 percent) and limited mileage (59 percent) are the most common perceived disadvantages with electric vehicles. Home charging stations may also impact purchase decisions. Half of consumers (51 percent) would be less likely to consider purchasing an electric vehicle if they would have to install special charging equipment for the batteries.

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