Eco-fatigue? Green No Longer Red Hot Says One Media Study?

Green marketing, a movement so hot that not even a deep recession could kill it, is starting to show signs of consumer revolt. At the very least, it's a signal that green alone isn't enough of a marketing proposition; at most, it could signal consumers simply aren't buying the benefits of environmentally positioned products and brands. In recent months, sales have begun to slow in categories such as green cleaners and grow in not-so-sustainable ones like bottled water as shoppers decide they may not be worth the tradeoff. And a September study showed big swings in the number of consumers who believe environmentally friendly alternatives are too expensive, don't work as well as other products and aren't actually better for the environment — all of which seem to add up to what Timothy Kenyon, director of the GfK Roper Green Gauge study calls "green fatigue."

Comments (0)

This post does not have any comments. Be the first to leave a comment below.


Post A Comment

You must be logged in before you can post a comment. Login now.

Featured Product

Experience Single Brand Simplicity with SystemEdge from OutBack Power.

Experience Single Brand Simplicity with SystemEdge from OutBack Power.

Each pre-bundled package is designed to make solar plus energy storage easy. By combining OutBack's most popular FLEXpower pre-wired systems with matched OutBack energy storage, SystemEdge takes the guesswork out of installing solar plus storage. Every SystemEdge package includes a FLEXpower factory pre-wired system, application-specific EnergyCell batteries and racking, FLEXware ICS Plus combiner and all the necessary connection hardware.