Micro mobility takes off: IMA issues sales licenses for the electric one-seater Colibri
Interested dealers are requested to register until December 12th, 2014
Jena, November 27th, 2014 - Preparations for the production of the electric one-seater Colibri are running in high gear. More than 1,200 pre-orders have been placed with the German manufacturer Innovative Mobility Automobile GmbH (IMA) and over 150 international dealers have registered. IMA will shortly begin the pre-selection process for licensing. Interested dealers are requested to register online until December 12th, 2014 and apply for a sales license.
Thomas delos Santos, CEO of IMA: "The almost euphoric response from dealers shows that the time for micro mobility has come. Now we are looking forward to select the right sales partners. This will be the corner stone for the Colibri's success story."
Kay Lister, Automotive Sales Expert: "By means of its market- and demand-oriented mobility concept, the Colibri sets new standards and will be a resounding success. If you want to position yourself long-term in the future-oriented electric mobility business, there's no way around the Colibri."
Colibri Prime: Market entry with limited edition
Initially, the Colibri will be delivered in an almost fully-equipped version, the Colibri Prime, which comes at 10,990 plus a monthly battery rent starting from 40 . With its powerful drivetrain, the Colibri is a lively runabout while setting high safety standards in its category, coming with an airbag and ESP. Weather-proof and hence usable throughout the year, the electric one-seater is an intelligent mobility enhancement not only for commuters but also for business customers who wish to add a cost-efficient car to their fleet. Renowned German partners and suppliers ensure the high quality of the micro mobile.
Strong eye-catcher - strategic product range enhancement
For car- and scooter dealers, the Colibri Prime is not only a strong eye-catcher in the showroom. As a high-quality product in that rapidly growing market, the cost-efficient city car is also a strategically sound enhancement to the existing range of vehicles. Innovative mobility solutions require competent local contacts; hence dealers are the backbone of IMA's sales strategy.
Demand for micro mobility grows
Current market research shows that the demand for a flexible, ecologically and economically sound supplement to the classic family car is growing. This is especially true for cities. Also in the B2B segment studies identify a mid-term market potential of 530,000 customers in Germany, predominantly providers of car sharing services, municipal services, as well as delivery and mobile nursing services. By catering to this trend, the Colibri is the chance for dealers to open up new, future-oriented market segments in the highly competitive vehicle market.
About Innovative Mobility Automobile GmbH
Innovative Mobility Automobile GmbH is a company headquartered in Jena, Thuringia. It was founded in late 2008 and has won numerous prizes and awards ever since. IMA has realized the concept for the electric one-seater Colibri and is collaborating closely with leading industry partners in development and manufacturing.
Development of the Colibri has, amongst others, been aided with 2.8 million subsidy under the program "key technologies for the electric mobility" ("STROM") from the Federal Ministry of Education and Research ("BMBF") and is also backed by German investors.
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