Focus on Energy Presents Solar Energy Conference

Conference demonstrates the practicality of solar electric systems for Wisconsin businesses

MADISON, Wis. (October 17, 2005) - On November 3, Focus on Energy, Wisconsin's energy efficiency and renewable energy initiative, along with We Energies is offering Wisconsin businesses an opportunity to learn about the benefits of solar electric systems. The one-day conference in Milwaukee, entitled "Wisconsin's Solar Decade: 2005 to 2015," will be held from 8:30 a.m. to 4:00 p.m. at the We Energies Public Services Building Auditorium in Milwaukee, 231 West Michigan Street.

"The next decade may well be viewed as the decade when solar energy reached the tipping point," said Don Wichert, program director for Focus on Energy's Renewable Energy Program. "There is a tremendous opportunity for customers and businesses to take advantage of the new federal tax laws and We Energies' increased buyback rate for solar electricity, which was recently approved. This conference will help business owners see that solar electric systems not only offer a way to generate power onsite at a predictable price, they in turn reduce utility bills helping to keep our air and water clean for future generations."

Who Should Attend

The conference is designed specifically for business owners interested in installing a solar electric system, for those interested in creating a business which will install these systems, or for those who are otherwise interested in supporting the solar market. Attendees will learn about the rapidly changing economics of solar power, evolving solar electric technologies, and the available state and new federal incentives for solar electric systems. In addition, they'll learn how to acquire technical assistance while planning their solar electric project.

How to Attend

Those interested in learning more about or attending "Wisconsin's Solar Decade: 2005 to 2015" can call 414.224.9422, or visit The cost for those who register on or before October 28 is $65. The fee for those who register October 29 through November 2 is $85, registration at the door is $125. A student rate of $20 is also available.

With energy costs rising at a faster rate than inflation, renewable energy resources - namely solar - make sense. Focus on Energy encourages Wisconsin businesses to take advantage of this conference and share in their commitment to building a better future by increasing the number of renewable energy systems across Wisconsin.

To learn more about Focus on Energy and its Renewable Energy Program, or to find out if you qualify for financial incentives call 800.762.7077 or visit

About the Focus on Energy Renewable Energy Program
Focus on Energy is a public-private partnership that provides energy efficiency and renewable energy information and services to the state's energy utility customers. Focus on Energy's Renewable Energy program seeks to raise awareness, provide training and financing, enhance marketing, promote technical assistance, and support the installation of renewable energy technologies across Wisconsin. Focus on Energy provides applications, with full program details, at 800.762.7077 or at

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