SOLAR CONFERENCE ON DEMAND DYNAMICS IN THE WORLD'S MAJOR PV MARKETS

What are the demand dynamics in the world's major PV markets? Will the oversupply situation cease in 2010? Will the downward price trend for PV modules lead to new growth markets in 2009 and 2010?

The third edition of the international Global Demand Conference will discuss the demand dynamics in the world's major PV Markets. This event will provide a platform to exchange crucial market information with leading experts, creating a true global market demand-side overview. This one-day event, organized by Solarplaza for the third consecutive year, will take place on 22 September in Hamburg (Germany), during the 24th European Photovoltaic Solar Energy Conference and Exhibition (21 to 25 September 2009).


On the day, PV data analysts will present their forecasts and elaborate on the global PV industry's and the market's growth figures. Speakers at the conference will include leading PV experts from the world's major PV markets: Germany, the USA, Japan, Spain, Italy, Greece, Korea and France. Additionally, experts from the upcoming major markets of China and India will speak about plans to develop their potentially huge domestic markets. All speakers will discuss the current situation and forecast the growth in demand over the coming years in their markets.

The global PV market volume in 2009 is likely to face its first decline following a historic average of 40% growth during the last ten years. Although almost all major markets are still growing, the collapse of the Spanish market has had a major impact on global demand. New challenges will emerge during 2009. The fall in module prices caused by industry oversupply could create new markets. The Italian market is booming, but at its current growth rate may achieve its goal by the end of 2010. What will come next? The USA is expected to become the world's biggest PV market, but when? In Germany, elections will be held in September, and the assumed coalition partner, FDP, is not in favor of the feed-in tariff model. Japan has introduced a new incentive program. Will this result in a pole position once again? And what might happen in India, where the government has announced a 20,000 MegaWatt goal for 2020. All these dynamics in the major markets will be discussed to provide a clearer forecast for the global PV market volume over the coming years.

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