Sol, Inc. Continues Expansion with New Southwestern US Business Development Manager

Experienced lighting sales professional John Castner will accelerate Sol's sales in #1 US solar lighting market

Palm City, Fla., U.S.A. Sol, Inc., the world leader in solar LED outdoor lighting announced today the appointment of John Castner as its Business Development Manager for the Southwestern region of the United States.


Mr. Castner brings to Sol 24 years of lighting and LED sales experience, having been previously associated with such companies as Dialight, Sylvania, Hubbell and Amtech. Over the years he has held District, Regional and National Sales Positions and has worked with distributors, contractors, municipalities, corporate end-users, electrical engineers and national account customers. Mr. Castner holds a Bachelor's degree from Occidental College in Los Angeles and an MBA from UC Irvine. Mr. Castner will be based in California to better serve the needs of Sol's west coast clients.

"We are pleased to have John's experience and professionalism to support Sol's sales growth in the southwest United States," said Michael Sonnenfeldt, chairman of Sol, Inc. "With his wealth of experience, we expect John will continue to quickly develop Sol's value added reseller network of Solar Lighting Solution Professionals (SLSP's) to help them better explain to their clients that "grid parity" has finally arrived for many solar lighting projects, especially those located in the Southwest."

Sol's SLSP - Solar Lighting Solutions Professional, is a network of contractors and dealers that have graduated from Sol's 2-day SOLutions course and have been trained to market, sell, and install solar lighting solutions. Castner will be responsible for identifying new accounts, managing Sol's unique SLSP network, and growing the manufacturer's representative network in the southwest US and HI.

Rick Schuett, President and CEO at Sol, Inc. added, "By bringing John's significant commercial lighting project expertise to our domestic sales team, we strengthen our long-term goal of educating and informing clients and the specification community about the benefits of solar lighting systems. Proactively growing the market for solar lighting remains a top priority for Sol and we are excited to attract high caliber talent like John to our company."

About Sol Inc. - solarlighting.com
Sol is the world leader in solar LED outdoor lighting solutions with over 38,000 systems installed in more than 61 countries on six continents. Since 1990, Sol has introduced innovative and cost-effective solar lighting systems that provide unsurpassed levels of illumination and reliability. Sol develops, manufactures and markets commercial/industrial-grade solar powered and energy efficient lighting systems for a wide range of lighting applications including area and security, street and roadways, sign and billboards and transit and shelter lighting. Sol is ISO 9001:2000 certified and committed to superior design, manufacturing, and customer satisfaction.

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