San Diego-based Baker Electric Solar is pleased to announce the appointment of Kathi McCalligan as its new director of marketing. McCalligan brings more than 20 years of experience in marketing to her position.
SAN DIEGO, Calif. October 19, 2015 -- Baker Electric Solar, a full-service solar provider and SunPower Elite Dealer, is pleased to announce the appointment of Kathi McCalligan as director of marketing.
As director of marketing, McCalligan is responsible for the strategy and execution of all digital and traditional marketing programs, social media, public relations, community relations, and events. These programs are specifically designed to build the Baker Electric Solar brand, drive qualified leads and contribute value through charitable efforts throughout Southern California.
McCalligan brings significant domestic and international experience creating and executing integrated marketing programs. Prior to joining the San Diego solar provider, she held the position of director, integrated marketing and events at San Francisco-based Blu Homes. In addition, her career experience includes serving as marketing director for Sunset Publishing, one of Time Inc.'s iconic brands and a marketing management position for Hewlett Packard's networking business.
McCalligan received her bachelor's degree from Antioch College. She went on to obtain her Professional Marketing Communications Certification from Boston University and her Professional Business Administration Certification from Babson College.
"Kathi's experience is critical as we continue to grow exponentially. She has the know-how to build brand awareness and preference, as well as create and manage high-performing, cross-functional teams," said Mike Teresso, president of Baker Electric Solar. "She will also work closely with outside agencies to create and implement strategic programs to deliver measurable ROI for our industry-leading solar company."
"My objective is to deliver quantifiable marketing programs designed to differentiate and make clear the exceptional benefits Baker brings to its customers," said McCalligan. "In addition, promoting the company's compelling ‘brand personality' across all our marketing channels will build our value proposition with key audiences and ultimately drive market share. It's a challenge I look forward to!"
For more information about Baker Electric Solar, visit http://www.bakerelectricsolar.com.
About Baker Electric Solar
San Diego-based NB Baker Electric Inc., dba Baker Electric Solar, designs, installs and maintains photovoltaic solar power systems for homes, commercial facilities and utility-scale projects across Southern California. As a member of the Baker family of companies, Baker Electric Solar is a BBB accredited business with an A+ rating. It ranks No. 21 on Solar Power World Magazine's 2015 Top 500 Solar Contractors in North America. It ranked No. 1926 on the Inc. 5000 and was recognized by the San Diego Business Journal as San Diego's No. 10 Fastest-Growing Private Company. It received the 2014 SunPower "Commercial National Top Producer of the Year" and "Residential Regional Top Producer of the Year" awards. Baker also earned the Angie's List Super Service Award two consecutive years (2013-2014). Baker Electric Solar is San Diego's first and largest SunPower Elite Dealer. For more information, visit http://bakerelectricsolar.com.