Micro-hybrids to Grow to 39 Million Vehicles in 2017, Creating a $6.9 Billion Battery Market

Micro-hybrids will grow nearly eight-fold to 39 million vehicles in 2017 and create a $6.9 billion market for energy storage devices as the fuel-saving alternative technology finds ready adoption, driven by stricter emission standards, according to a Lux Research report titled, "Every Last Drop: Micro- And Mild Hybrids Drive a Huge Market for Fuel-Efficient Vehicles." "Micro-hybrids and, to a lesser extent, mild hybrids, provide a cost-effective solution to fuel savings to bridge the gap to more disruptive technologies like alternative fuels, plug-in vehicles, and fuel cell vehicles."
Micro-hybrids, which use a small battery to provide varying degrees of efficiency-boosting features, will dominate the automotive market, gaining 42% of the overall light-duty vehicle market. Simultaneously, the mild hybrids — superior to micro-hybrids but not as efficient as pure hybrids — will rise from near-zero to 1.5 million vehicles in 2017, accounting for 1.6% of the auto market.

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