EnergySage Releases Findings of 2024 Electrification Contractor Survey, Predicting Growth and Diversification Amidst Challenges

Latest results spotlight contractors' plans for business expansion, in the first survey of its kind to include professionals operating in whole-home electrification fields

Today, EnergySage, the leading marketplace for consumers to shop, compare, and save on clean home energy solutions, released the results of its eighth annual Electrification Contractor Survey. This survey was the first of its kind to expand to include professionals operating in solar-adjacent, whole-home electrification fields, from energy storage and heat pump systems to electric vehicle charger installations and main panel upgrades.


Several hundred contractors across the electrification industry and throughout the country participated in this year's survey, which sheds light on the challenges faced by contractors today, barriers to growing their businesses, and contractors' predictions on how electrification installations will evolve in the coming years.

This report captures key observations about the U.S. residential solar industry, the heat pump industry, and home electrification over a wide cross-section of local, regional, and national contractors. It provides a detailed look at the current state of the industry, as well as the outlook of contractors going forward and their plans for growth.

Notable insights from the 2024 Electrification Contractor Survey include:

The majority of solar installers and other clean energy contractors predict growth
Over 80% of contractors surveyed expect their annual solar installations to increase over the next three years. Most respondents who predict solar sales staying flat or decreasing are based in California, underscoring the regulatory challenges in that state. 90% of the respondents surveyed predict growth in solar battery storage and EV chargers, and 94% expect growth in heat pump installations.

Consumer interest in diversifying clean energy products is emerging
For the first time, survey respondents stated that their most significant business goal over the next three years is to expand into new products and markets to meet the growing consumer interest in renewable energy products beyond solar panels. Nearly half of all solar installations include a secondary product (such as solar battery storage, smart thermostats, heat pumps, energy monitoring, etc.), which accounts for 30% of all revenue for these businesses.

Financing options became the biggest barrier to growing business
This year, a quarter of respondents identified a lack of desirable financing options as the primary challenge to growing their business. 82% say increasing interest rates have decreased demand for solar, and three-fifths of contractors anticipate the interest rate impacts will continue for a year or more.

"The clean energy industry navigated challenging interest rates and incentive changes in 2023, yet set a new record as the best year ever for residential solar installations," said Charlie Hadlow, President and Chief Operating Officer of EnergySage. "These realities remind me of how proud I am to be part of an industry and company that continue to overcome such hurdles to address climate change, help millions of Americans save money with renewable energy, and enable contractors to grow their businesses."

EnergySage conducted this survey in Q4 of 2023. In total, nearly 400 solar installers participated across 40 states as well as Washington, D.C. and Puerto Rico.

The latest report can be downloaded for free at: www.energysage.com/data/#2024-survey. For questions and feedback, please contact data@energysage.com.

About EnergySage, Inc.
EnergySage is the simplest, most trusted way to comparison shop and save on high-quality clean energy and energy-saving solutions including rooftop solar, energy storage, heat pumps, EV chargers, and community solar. As the trusted partner for hundreds of vetted and accredited solar, HVAC, and electrical installers, EnergySage enables shoppers to request multiple high-quality quotes in minutes. With in-depth resources and unbiased support, EnergySage makes the entire process simple, low-stress, and more affordable for consumers, while serving as the conduit for clean energy companies and providers across the country to grow their business, reduce costs, and simplify their sales. For these reasons, leading organizations like National Grid, MassCEC, Boulder County, Intuit, Staples, and NCSU's DSIRE point their audiences to EnergySage to begin their clean energy transitions. Visit EnergySage for more information, and follow us on Facebook, Instagram, LinkedIn, X, and YouTube.

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