It's fairly safe to say: Nobody likes standing on a cold bathroom tile. Or for that matter, a cold floor anywhere. But it happens every morning in homes across America. Why? Because cold-footed homeowners are part of a shrinking population of people who have never heard of, or had installed, radiant electric floor warming.

In fact, electric radiant floor warming, the process of installing an ultra-thin heated cable between the subfloor and the floor covering that warms your tiles and then your feet, and ultimately fills the entire room with body enveloping warmth, is one of the hottest buzz terms in the building and remodeling communities.

Of course, it's not as big as the word "Green," even though it's an entirely "green" product, and heating a home with radiant electric floor warming costs just a fraction of conventional natural gases. But the RPA (Radiant Panel Association) recently shared some startling statistics: Over the past five years, electric floor warming sales have increased at annual rate of more than 50 percent. Every one from new home builders, remodelers and K&B professionals are reaping the benefits. In fact, the fact two biggest K&B groups in the industry, SEN and BKG, recorded a growth in sales of floor warming systems between 2003 and 2005 of 54% and 66% respectively.

This October, the Department of Energy released new data warning homeowners of a major increase (32-48%) in the costs of heating homes with natural gas, oil or propane. This giant increase pales in comparison to the modest 5% increase that homeowners who use electric heat will incur.

This increase will have major effects on the electric floor heating market. While every homeowner can immediately identify with the comfort and luxury of radiant floor heating systems in their bathrooms and kitchens, they might not have been aware that it's also a sound financial decision.

The average floor heating system in a bathroom requires only 300-400 watts to operate as a primary heat source, and unlike conventional gas-fired systems, converts 100% of its energy into producing soothing heat that will envelope an entire room. This efficiency offered by WarmlyYours can heat an ample sized kitchen on a 10-hour heating cycle for only 58 cents a day (20 cents for a bathroom). All without releasing any unburned gases or matter that may disturb the environment.

With the rising costs of oil-based products, and winter soon approaching, WarmlyYours electric floor heating makes sense, and it saves dollars. Just set the timer on your system in the bathroom or kitchen, and wake up or return home to the soothing comfort of electric floor heat. Luxury - and savings, now that's an easy idea to warm up to.

Homeowners are quick to realize the hotel-style luxury a radiant electric floor warming system brings to the bathroom experience," said Nick Motett, marketing manager at WarmlyYours. "And K&B professionals have responded to that demand. Although radiant electric floor warming is both inexpensive to buy and operate for the homeowner (roughly 5-10 cents a day), K&B professionals can increase profit on a sale by $250 to $300 dollars. But most importantly, it's a great way to show that they are truly focused on the homeowner."

But radiant electric floor warming systems aren't limited to the bathroom and can be installed easily under any ceramic, porcelain or stone floor covering, anywhere in the house. WarmlyYours even offers a similar system for use under carpet, area rugs and floating wood floors, offering homeowners spa-like luxury any where they please. In addition, WarmlyYours is now offering a complete line of luxury towel warmers, mirror defoggers, and other home comfort solutions aimed at providing spa-like comfort and hotel-style luxury for homeowners to enjoy.