Launches; Promises to be Most Comprehensive Green Car Website for US Consumers

The only national website providing consumers with all the tools they need to learn, browse, compare and buy their fuel efficient vehicle, launched today.

BURLINGTON, Vt. --(Business Wire)-- Americans tired of rising gas prices, as well as those environmentally conscientious now have a national resource to learn more about 'green' transportation.,

The site provides consumers with everything they need to know when buying a green vehicle. Research shows that 70 percent of new car buyers conduct online research long before ever stepping foot on a dealer's lot. provides those shoppers with a single destination geared toward education by presenting the
In addition to educating the consumer, provides a valuable service to auto dealers and manufactures by presenting those customers in the market for a new green vehicle with not just information, but also local green inventory and the ability to negotiate online. Inventory will be filtered by criteria which will ensure customers are viewing inventory of local auto dealers and that the vehicles sought out are better choices for the environment. By incorporating inventory through, auto dealers will close the sales loop faster, reach local customers who are shopping for earth friendly vehicles and ultimately sell many more earth friendly cars making it a more viable and profitable business model for the future.

"People want to buy environmentally friendly vehicles, but they also want to be educated in that process. By presenting both the background research and the inventory customers feel more confident in their purchase and ultimately we are able to sell more cars, said Jodi Onoffrey, Marketing Director, Koons Tysons Toyota in Vienna, Virginia. Since making our inventory available online, our dealership has seen a substantial increase in sales. will only further that number." has been developed and launched by, a leading provider of online marketing solution for the automotive industry. The site is part of's socially responsible mission to help bring environmentally sound vehicles to market while simultaneously assisting auto dealers in sales efforts.

"Our vision with is to assist the public in learning about environmentally positive changes that will occur as more people begin to drive earth friendly vehicles," said Mark Bonfigli, Chairman, CEO and President of " provides consumers with great research tools that allow them to become educated on the different kinds of green transportation and a rating system that evaluates each brand of vehicle and ranks them by earth friendliness. will help consumers from the initial stages of research through the final stages of locating and negotiating the purchase of an earth friendly vehicle through a local dealer.

To visit the site and begin learning about the latest developments in earth friendly transportation, go to By simply entering your zip code you will be able to search and compare local earth friendly vehicles in your area. wants everyone to Be Cool. Drive Green.


Launched in July 2007, is the only dedicated national website providing consumers with all the tools they need to learn, browse, compare and buy their next earth friendly vehicle. is rapidly becoming the online destination for every customer researching options for green transportation and its mission is to assist the public in learning about environmentally positive changes that will occur as more people begin to drive "Earthcars."


Founded in Burlington, VT in 1997, is a leading provider of online marketing solutions for the automotive industry. The company offers the only fully-integrated web-based closed-loop marketing platform that measures the effectiveness of every marketing program while tracking responses, and respondents, from exposure to closure. The platform includes NADA award-winning automotive dealer websites, user-friendly lead management tools, the most proven local search engine advertising solutions available, and unparalleled metrics and web analytics. is the only company to truly revolutionize the online marketing and sales effectiveness for auto dealers with an unmatched level of speed, precision and ease-of-use. For more information, please visit or call 888-894-8989.

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