Sunrun CEO: Comcast will use solar to reduce churn in home automation

Daniel Frankel for Fierce Cable:  On the day her company announced a deal to exclusively license its rooftop solar panels to Comcast, Sunrun CEO Lynn Jurich told reporters that bundling solar service into the cable company’s home automation portfolio will reduce churn. 

“What Comcast found is that when they marketed Sunrun to their customer base, and customers chose to go solar, it improved their customer satisfaction scores [and] their customer retention,” Jurich told Multichannel News, describing a yearlong pilot partnership between Sunrun and Comcast that led to the deal. 

On Thursday, Comcast announced that it had entered into a 40-month agreement to make San Francisco-based Sunrun its exclusive supplier of rooftop solar panels. Comcast said it will begin marketing systems based on Sunrun’s panels in “selected markets” later this year. 

Under terms of the deal, Comcast will need to commit to spending $10 million on sales and marketing to receive a cut of consumer sales. Comcast will also acquire as much as 9.99% of Sunrun’s stock if it can lock down 60,000 customers. The portion of the deal is prorated—Comcast gets 5% if it acquires 30,000 customers, for example.   Full Article:

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