In this role, Mr. Nell will be responsible for implementing the company's regional strategy in Germany and the surrounding countries, in addition to enhancing the local distribution channels and support infrastructure.
MUNICH--SolarEdge Technologies Inc., a leading provider of end-to-end solar power optimization and PV monitoring solutions, announced the appointment of Mr. Joachim Nell to the position of General Manager of SolarEdge Central Europe. In this role, Mr. Nell will be responsible for implementing the company's regional strategy in Germany and the surrounding countries, in addition to enhancing the local distribution channels and support infrastructure. The Central Europe region will be managed from SolarEdge Technologies GmbH offices in Munich, Germany.
"Europe, the world's largest solar market, is fast to adopt distributed power harvesting solutions as the industry focuses on faster return on investment, ease of design, and PV safety"
"We expect Mr. Nell's leadership to be paramount in leading SolarEdge's significant growth of sales in Central Europe," said Guy Sella, CEO of SolarEdge. "We will benefit from his 15 years of PV experience and the numerous longstanding relationships he has developed within the German and the global PV markets."
Founder and former Managing Director of Nell Solar, Joachim Nell is a veteran of the global solar industry, with more than 15 years of senior leadership roles in international markets. In his most recent position, Mr. Nell was VP of Thin Film Module Turn Key lines for Manz AG, a leading provider of process and automation equipment for the solar industry. Prior to joining Manz AG, Mr.Nell was senior VP and COO of Masdar PV, a leading global module manufacturer.
"Europe, the world's largest solar market, is fast to adopt distributed power harvesting solutions as the industry focuses on faster return on investment, ease of design, and PV safety," said Nell. "I am thrilled to join the SolarEdge team and I look forward to expanding market penetration of this revolutionary distributed power solution in Central Europe."
About SolarEdge Technologies
SolarEdge Technologies, Inc. provides end-to-end distributed solar power optimization and PV monitoring solutions, allowing maximum energy production for faster return on investment. The SolarEdge power optimizers perform MPPT per individual module while monitoring the performance of each module and communicating across existing power lines. Moreover, a fixed DC string voltage is maintained, allowing optimal efficiency of the SolarEdge PV inverter, which is tailor-made to work with power optimizers. As a result, the SolarEdge system provides optimal power, while enabling flexible design and optimal roof utilization. Module-level and whole-system visibility enhance PV monitoring and maintenance capabilities, and the unique SafeDC™ mechanism shuts down module voltage during installation, maintenance and fire fighting for greater safety. SolarEdge is online at www.solaredge.com and www.solaredge.de.