Keynote Speakers from FERC, Tesla, Solar City, CPUC, PG&E, SCE, Cal ISO, IESO, and Others to Headline Industry's Most Influential Energy Storage Event

Berkeley, California – April 11, 2014 – Energy Storage North America

(ESNA), the most influential gathering of policy, technology and market
leaders in energy storage, today announced the first round of confirmed
keynotes for this year's ESNA 2014. The historic procurement targets
recently adopted by the California Public Utilities Commission have made
California the world's leading energy storage market – targeting 1.3 GW of
storage procurement by 2020. At ESNA 2014, which takes place at the San Jose
Convention Center from September 30 - October 2, 2014, attendees will hear
directly from key energy storage policy makers and market leaders about what
the next phase of growth holds for the industry and how to ensure success in
this thriving global market.

ESNA 2014 welcomes a prestigious keynote line-up that includes:

* John Norris, Commissioner, U.S. Federal Energy Regulatory Commission
* Mateo Jaramillo, Director of Powertrain Business Development, Tesla Motors
* Peter Rive, Co-founder and CTO, SolarCity
* Mike Florio and Carla Peterman, Commissioners, California Public Utility
* Kim Warren, VP of Operations and COO, Ontario Independent Electricity
System Operator
* Eric Schmitt, VP of Operations, California Independent System Operator
* Fong Wan, Senior VP, Energy Procurement, Pacific Gas & Electric
* Mark Nelson, Director, Integrated Planning and Strategy, Southern
California Edison
* Chris Orzel, Manager, Energy Storage Development, Invenergy

Last year's inaugural event was the largest energy storage conference
ever held in the western hemisphere. ESNA 2013 drew nearly 750 attendees
from 16 countries and was highlighted by the first annual ESNA Innovation
Awards. ESNA 2014 expects to bring together more than 1,000 international
attendees, including regulators, utility executives, investors, project
developers, and technologists for three days of discussions, workshops and

"The level of activity and engagement we've experienced in the seven
months since ESNA 2013 has changed the shape of today's energy storage
markets," said Janice Lin, Co-Founder, California Energy Storage Alliance
(CESA). "With key procurement targets now in place and the first wave of
implementations on the immediate horizon, the commercial traction we're
seeing across the U.S. and Canada is a strong indicator of what's to come."

Three educational conference tracks at ESNA 2014 will help attendees to
better understand and gain a competitive edge in the growing energy storage
marketplace. World-class experts will explain how to create unique value and
share positioning strategies for long-term success. The 2014 tracks are:

*Customer-Sited Markets: Distributed energy storage is integral to grid
optimization. From substation-sited to behind-the-meter, learn how to
demonstrate the value of distributed storage to key customers and how to
implement bankable revenue streams for these resources.

*Mobility Markets: Vehicle-to-grid (V2G) markets promise to bring
value-added assets to the grid edge as electric vehicle adoption
accelerates. Leaders in vehicle grid integration (VGI) will attest to the
energy potential and share ways to maximize the value of V2G technology from
controlled ramping to automated Demand Response programs.

*Utility-Scale Markets: Storage systems that are distribution or
transmission-interconnected are boosting grid stability, making energy
markets more secure and providing additional services to storage
stakeholders. Learn how to scale and diversify products, secure contracts,
and implement utility-grade projects for maximum return.

Registration for ESNA 2014 is now open; register by July 18 to receive an
early bird discount.

About Energy Storage North America
Energy Storage North America is part of the Energy Storage World
conference series, which also includes Energy Storage Europe, Energy Storage
China, Energy Storage India, and the new Energy Storage Summit Japan. ESNA
2014 is produced by Messe Düsseldorf in association with Strategen
Consulting and the California Energy Storage Alliance.

ESNA is supported by the world's leading energy storage organizations,
including the Global Energy Storage Alliance (GESA), Energy Storage
Association (ESA), California Energy Storage Alliance (CESA), German Energy
Storage Association (BVES), China Energy Storage Alliance (CNESA), Indian
Energy Storage Alliance (IESA), and several leading renewable energy

For further information about visiting or exhibiting at ENERGY STORAGE
NORTH AMERICA 2014, contact Messe Düsseldorf North America, 150 North
Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180;
Fax: (312) 781-5188; E-mail:; Visit our web site; Subscribe to our blog at; Follow
us on twitter at

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